An online devotional for writers
I was a stranger, and you invited me into your home. (Matthew 25:35, NLT)
Does your website homepage welcome visitors the way you welcome new residents in your neighborhood or visitors to your home ... or does it try to sell them?
When new neighbors moved into the house next door – one that had been vacant for months – my husband and I were thrilled. A few hours after the moving van pulled into the driveway, we knocked on our new neighbor’s door. “Welcome to your new home!” we chimed out handing a plate of chocolate chip cookies to the young parents and their preschooler.
They didn’t need to be “sold” on the neighborhood. They needed a welcoming face.
Over the coming weeks, our new neighbors asked us questions about the local community. Where could they drop off their dry cleaning? Should they use a trash service or take their refuse to the local recycling center? Did we know any piano instructors for their daughter?
Since we’d lived in the area a few years, we were able to point them to the resources we knew and trusted.
It’s awfully nice to hear “Welcome home” when you’re new in the neighborhood, isn’t it?
That’s what my homepage content should do. It tells visitors, “Welcome. You’re in the right place! Glad you’re here.” And then as the newcomer has questions about this new place – this online community – your homepage points her to the resources she needs.
When it comes to your home in cyberspace, don’t be like 69% of Americans say they don’t know their neighbors. And don’t try to “sell” her on the neighborhood.
When a visitor lands on your homepage, she should be able to tell she is in the right place – and feel welcome.
Good homepage content welcomes newcomers.
Help me to be neighborly – both online and off. As I write websites, show me how to be welcoming. Let my homepage content show visitors they are in the right place and guide them to information they need.
In Jesus’ name, Amen.
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