A testimonial is a quote from a client, volunteer, donor, or community partner that explains how he benefitted from your work and your cause.
They are one of most cost-effective ways to raise awareness about your incredible work and help grow your organization. Yet so many nonprofits don’t harness their power.
Make sure you do.
Different voices testify about the real ways you carry out your unique mission. A testimonial breathes authenticity to your audience.
One member of your audience shares firsthand experience as a beneficiary of your cause with others in your audience.
“Wow, those were really good words about our organization … do you mind if I take just a sec right now to write down what you said and use it on our website?”
Everyone’s got one.
When you solicit someone’s input, they feel special and important.
Use a snippet of a long one when you don’t have much space.
A testimonial can open a letter or top a web page.
Or, you can bunch several together in long copy or in a text box.
When you have a pool you can pick one with eloquent language to use in a formal ministry presentation. A short, snappy testimonial is perfect for a postcard.
They’re free! That makes this powerful copywriting element a very special animal in these tough economic times. Testimonials are not paid endorsements, rather heartfelt words from real people.
And if you want to be PC about it … they are reusable!
And watch your organization grow!
More on using testimonials in your nonprofit pieces
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