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The Long-Tail Keyword:
Mark Used Them in His Gospel. Shouldn't You?

An online devotional for writers

A Word From The Word

“What do you want me to do for you?” Jesus asked.
“My Rabbi,” the blind man said, “I want to see!” (Mark 10:51, NLT)

A Word For Writers

70% of internet searches are for a long-tail keyword – a very specific term or phrase comprised of 2-6 words. 

The Long-Tail Keyword: an online devotional about specificity in #ContentWriting with Word Wise at Nonprofit Copywriter #ChristianWriting

Specificity produces better results. I know this from my own googling habits. For instance, when I was planning a vacation trip to the southwestern US and discovered photos of a swirling, red sandstone geologic slot formation in northern Arizona, you bet I wanted to know more.

I googled “Antelope Canyon” which returned dozens and dozens of results. To narrow down options, I typed “Lower Antelope Canyon.” Finally, I keyed in “Hike in Lower Antelope Canyon” – a 5-word long-tail keyword – and got the information I needed. 

Writing with specificity is not new. Neither are long-tails.

Mark used specifics in his gospel. For instance, in chapter 10 he recorded that Jesus and his disciples headed out of town – Jericho, to be specific. They spotted a man: “a blind beggar named Bartimaeus (son of Timaeus).” How’s that for a descriptive long-tail keyword? 

Then Bartimaeus called out to Jesus twice with his own long-tail term: “Son of David.” And Jesus told Bartimaeus to be specific: “What do you want me to do for you?

Mark offers a model for writers to follow in being specific with our readers.

And by the way, Bartimaeus was healed. Instantly. After he told Jesus (specifically) that he wanted to see.

A Wise Word

Write with specific words and terms.

A Word To Pray

Heavenly Father,

You are a God of detail. Let me follow that model and give my readers the specific information they need.

In Jesus’s name, Amen.


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