Link to this page

The About Page: One of the Biggest Surprises in Writing Content for Your Website

Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.

An online devotional for writers

A Word From The Word

Give. Your gift will return to you in full.  (Luke 6:38, NLT)

A Word For Writers

Writing content for your website About page is full of surprises.

One of the biggest surprises is that this page is not about you at all. It’s the place on your website where visitors learn more about what you do for them.

The About Page is a surprise in writing content for your website. An online devotional based on Luke 6:38 with Word Wise at Nonprofit Copywriter #ChristianWriting #WritingTips #ContentWriting

That’s right … switch your gears and think of what you can give to your reader.

Typically, you may think of giving through the lens of finances or even giving of your time.

But on your About page (a good one), you can give of yourself by sharing your story. Not just the successful parts, but the confusions and hard times, too. (Here's my story.)

Your reader needs to know she is not the only one who struggles.

And if you’re smart, you can use the page to keep giving. Give away a lead magnet (a free information download), links to your most popular posts (information that meets a need), tips about where to get good deals or good tools, and a way your reader can contact you (to begin a personal conversation.) 

If you focus on giving, you’ll discover an even bigger surprise in writing content for your website About page. Readers will want to engage with you. Pick your brain. Hire you. Refer you to their friends. 

It’s one of the great truths in scripture: in giving, we receive. 

What can you give away?

A Wise Word

Use your About page as a giving platform.

A Word To Pray

Heavenly Father,

You have given me so much and you continue to give to me every day. Help me to have a generous heart that makes a priority of giving information and support to my readers. Show me what they need. Let me provide it.

In Jesus’s name, Amen.

More Devotionals for Writers

The Pillar Page: It’s a Topical Hub on Your Website ...

The Contact Page: Invite Your Readers to Come and See ...

The Navigation Bar: Guide Readers Through Your Site One Click At a Time...

The Link: Make an Effort to Make Them - the Benefits May Surprise You...

The FAQs Page: Use it to Make a Call to Action ...

The Domain: Effective Website Content Starts with Your Name ...

The Search Engine: Here’s One That’s Indispensable to Serious Writers ...

The Bounce Rate: How to Keep Visitors on Your Website Longer ...

The Message: Make It Easy for Readers to Contact You ...

The Homepage: It Says, "Welcome Home - You're in the Right Place"...

The Website: How to Tackle a Big Content Writing Project ...

The Site Map: Dig Deep to See What's There ...

The Back End: Loading Website Copy with a Pro ...

The Writer's Bio: Help Readers Get to Know You Quickly ...

The Opt-In:  Why Do Readers Choose You?

More Devotionals for Writers on our Pinterest Board ...

Wise Words: Devotionals for Writers ...

Get more devotionals for writers delivered to your inbox each week ...

Get Wise Words Now

Return from The About Page to Nonprofit Copywriter home

As an Amazon Associate I earn from qualifying purchases.

Powered by SBI! Learn more here.
Enjoy this page? Please pay it forward. Here's how...

Would you prefer to share this page with others by linking to it?

  1. Click on the HTML link code below.
  2. Copy and paste it, adding a note of your own, into your blog, a Web page, forums, a blog comment, your Facebook account, or anywhere that someone would find this page valuable.

Search This Site

Share This Page


Named to 2022 Writer's Digest list

Get Free Writing Tips

Stop Wasting Time!

Grab your exclusive FREE guide, "5 Simple Writing Tips You Can Put to Use in 10 Minutes or Less"

XML RSSSubscribe To This Site
  • follow us in feedly
  • Add to My Yahoo!