Word Wise is for busy people who want to write more (or need to), but don't have a lot of time.
SELWAB. No, it's not a made-up word, but rather an acronym name for a writing formula. It's short for Start Every Letter With A Benefit. The reason I use SELWAB is simple: I want my reader to keep reading. Here's how this formula helps me do that.
7 kinds of letters that copywriters write. Know what kind you're writing and it's easier to write it! http://ow.ly/9O4830fSzj1
There are dozens of formulas for writing. Which ones should you use? Do they all work for each project?
When I first started writing, I found that the sheer number of writing formulas overwhelmed me. Rather than helping me to save time and be more efficient, I was confused. The key, I discovered, was to use the right formula for your particular writing project ...
"Nobody who ever gave his best regretted it" and other wise words about giving. Get inspired!
Persuasive copywriting techniques are specific methods you use to convince a reader, through what and how you write, to buy your product or give to your cause. Check out these 10 persuasive techniques to use as you write.
An eBook is an “electronic book.” When it comes to writing eBooks, there are many advantages for a writer: creative freedom, faster time to publication, a global market, higher royalty share, and low risk. You can write an eBook to establish your expertise, write one about a topic you love, or use an ebook as a free giveaway. Some some answers to your frequently asked questions about ebooks in this post.
To a newbie copywriting website content, computer-speak can seem like a foreign language. Use this glossary to get you up to speed quick.
If you’re venturing into writing articles to produce content or to get started as a writer, here are some basics to get going.
Identity content explains who you are and what you do. It's a pivotal piece of writing to complete because identity content lays the foundation for other pieces you write, including your website, letters, social media, grant applications, and more. Use this post to help get started writing this important content.
3 great reasons to use writing formulas: they're proven, they save time, and they're specific to different projects.
Wise words about simplicity for writers, like these: “If you cannot explain it simply, you don’t understand it well enough.” Albert Einstein (1879-1955)
This writing guide is super-useful when you're getting started writing a book. It gives you 8 simple steps to plan your book and get it ready for publication.
This nonprofit website checklist helps you evaluate your current website template or to build a new one. It’s a particularly helpful tool for writers and leaders because we non-techies usually focus on communicating concepts and words on our site. But presentation matters. When you present content well, then you communicate your message more effectively.
Short is powerful! These buzz words are all 8 letters or less, but they have stood the test of time. Check out this list of words to use in your content.
Each writer has an individual style or “voice,” but different kinds of writing fulfill different purposes. Writing projects fall into one of 4 writing styles or types of writing. Use this checklist to help you figure out which style to use for your next project.
These 3 appeal letter writing formats provide a handy outline to follow as you write an appeal. Dozens of copywriting formulas are out there. Here are three of the most popular ones to use in appeal letters (and letters of all types, for that matter.)
Pre-writing is the key to writing faster and having the process be more focused. Writers develop their own formulas to follow before they write a piece. Try these 4 steps to help you find your own approach.
Excellence is worthy goal - one worth your intentionality - in your writing. But quality has a downside if you're obsessed with it. How can you balance your pursuit of excellence?
Book Writing Help Step 7: to write a book, simply string together a series of small writing steps. Step 7explains how to create a writing plan to get your book done.
Email and ezine terms to help writers, leaders, and newbie copywriters understand today’s communications jargon.
These 5 magic words can open doors in ministry development and get readers to support your cause.
This tip for writing clearly is particularly helpful to me because it is so simple. It focuses on only one word and where to put it to avoid confusion.
Use this 5-point checklist as a self-check when you write a headline. Rework your headline until you are satisfied it meets the requirements.
A testimonial is a quote from a client, volunteer, donor, or community partner that explains how he benefitted from your work and your cause.
Quotes about planning; wisdom for copywriters and nonprofit leaders; inspiration, motivation, writing, leading, and strategizing.
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