Word Wise Blog: Writing Tips for Busy People

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Word Wise is for busy people who want to write more (or need to), but don't have a lot of time.

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Aug 17, 2017

Quotes About Creativity for Copywriters and Nonprofit Leaders

Quotes about creativity; wisdom for copywriters and nonprofit leaders for inspiration, motivation, writing, leading, and strategizing.

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Aug 16, 2017

Writing Tweets Simplified: 3 Kinds of Posts to Write for Twitter

Writing tweets can be challenging because they are so short, but they are a lot like writing headlines – especially when you follow these 3 formats.

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Aug 15, 2017

Try These 5 Proven Headline Formulas

5 proven headline formulas that promise and deliver benefits.

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Aug 14, 2017

The 4-Letter Word Your Nonprofit Website Must Have

Your website must have this special 4-letter word, which engages readers in your cause and makes them a part of your community.

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Aug 13, 2017

The Most Important Piece You'll Write All Year

Donor acknowledgement letters are a fancy term development professionals use to describe “thank you letters.” But don’t be put off by the lingo. Mama was right. Always say “Thank you.” It's the most important piece you write all year because you let your partners know how much you appreciate them and ...

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Aug 12, 2017

Know the Lingo! 40 Copywriting Terms in Plain English

This simple glossary, arranged alphabetically, defines basic copywriting terms in direct mail and nonprofit fundraising. Use it to help you understand niche lingo and use it like a pro.

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Aug 11, 2017

What Makes for Good Christian Writing?

Good Christian writing is typified by the same elements as any good writing: organized ideas, strong mechanics, audience awareness. Its distinguishing feature is its content -- biblical truth.

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Aug 10, 2017

Why Postcards Need to Be Part of Your Marketing Mix

Postcards are a simple copywriting tool that’s economical and allows you to get in front of your readers regularly.

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Aug 09, 2017

Parts of a Resume: a Primer

The basic parts of a resume outlined here are a tool you can use to understand how resumes are constructed, gather your own data, and organize yours.

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Aug 08, 2017

Basics for Copywriting Headlines

Basics for copywriting headlines: frequently asked questions about writing headlines, subject lines, titles, and teasers.

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Aug 07, 2017

Can You Get Good Copywriting for Free?

Where you can get good copywriting for free.

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Aug 06, 2017

How to Write an Email: Step-By-Step Email Writing Tips

How to write an email: top 7 email writing tips with step-by-step instructions.

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Aug 05, 2017

Your Elevator Speech: Can You Explain What You Do in 30 Seconds?

Does your nonprofit have an “elevator speech” – a brief, concise explanation of what you do in 30 seconds or less?

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Aug 04, 2017

Writing Tips: 5 Copywriting Fixes to Make You Sound Professional

Use these 5 easy-to-follow copywriting fixes for clearer, more professional writing.

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Aug 03, 2017

6 Elements in a Successful Appeal Letter Writing Format

Six elements of an overwhelmingly successful appeal letter writing format to use in any kind of fundraising letter.

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Aug 02, 2017

Tips for Writing a Hook: Start at the End of Your Piece

Writing a hook always includes an element of unpredictability. All good hooks have one thing in common: they offer a takeaway for your reader, but with a twist.

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Aug 01, 2017

5 Effective Facebook Posts for Nonprofits

5 Facebook posts for nonprofits to help readers interact with you – and the biggest mistake to avoid in your nonprofit’s Facebook posts.

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Jul 31, 2017

Letter Writing Tip: Try this Great Opening Line

Helpful letter writing tip: “I’m writing to you today because …” is a great opening line you can use creatively and persuasively.

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Jul 28, 2017

Know the Main Idea of Your Piece Before You Write

The writing process is easier when you know your main idea – the single most important thing (SMIT) to tell your readers – before you write.

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Jul 27, 2017

What's the Difference Between "Copywriting" and "Copyrighting"?

I am often asked if there is a difference between “copywriting” and “copyrighting," apart from the spelling.

Copywriting is the process of producing persuasive text.

Copyrighting is a legal process in which you protect something you have created – a book, article, piece of art, or logo, for instance. For more information on copyrighting your creation, consult the good people at the U.S. Copyright Office.

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Jul 26, 2017

How to Choose a Scripture for Your Devotional

Follow these writing tips when you choose a scripture for your devotional.

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Jul 25, 2017

3 Cost-Saving Nonprofit Fundraising Tips for a Down Economy

Easy-to-use nonprofit fundraising tips to use when the economy is down to make sure your support keeps going up.

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Jul 24, 2017

Use the AIDA Formula for Writing Great Content

The AIDA Formula is not just for sales letters and copywriting. It’s a handy framework for content writing, too.

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Jul 22, 2017

Images for Newsletters: Use Real Photos for Your Nonprofit

The best place to get images for newsletters for your nonprofit is you. To inspire your readers, take in-house photos of your beneficiaries in action.

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Jul 21, 2017

Tips for Citing the Bible in Devotionals, Blogs, Articles

Use these writing tips for citing the Bible in devotionals, blogs, and articles.

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