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Word Wise Blog: Content Writing Made Easy

Write more. Save time.

Word Wise is for busy people who want to write more (or need to), but don't have a lot of time.

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May 07, 2021

DIY Graphics with This Quick Tutorial for Writers

I created this simple tutorial of 3 writing tips to help content writers and freelancers like me get started with using graphics in our online projects. Preferably to help you DIY (Do It Yourself) at no cost or low cost.

We know we need to do this – to add images to pages on websites and blogs. When was the last time you ...

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May 06, 2021

10 Freelance Writing Myths That Are Standing in Your Way

When I started writing, I bought into some widely-held freelance writing myths.

I had naively accepted these false assumptions without much thought, largely because of my fears.

Fortunately, during my early writing days ...

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May 05, 2021

Use This Writing Formula for Social Media Posts

The PAS copywriting formula, says millionaire-maker and business strategist Dan Kennedy, is “the most reliable sales formula ever invented.”

PAS stands for Problem-Agitate-Solve or Problem-Agitate-Solution. It's especially effective in social media posts ...

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May 04, 2021

Point of View Explained for Content Writers

Point of View (POV) is the position you take as a writer while you narrate your content. It’s your lens, like a camera.

You explain the events or information from your view (first person), directly to another individual (second person), or as an observer (third person.) Write from a point of view by ...

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May 03, 2021

Writing a Book: How to Find Your Book's Unique Niche

What makes your book unique?

This step takes some detective work. Tens of thousands of books flood the marketplace, both in print and online. You need to identify what makes your book different from others.

This is an important step to complete during the early stages of writing your book ...

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May 02, 2021

The Case for Clear Ads

Ad copy on billboards presents an interesting writing dilemma. You don’t want to distract the driver who is speeding by at 70 miles an hour, but you want your message to be clear.

That’s why six words are considered to be the limit for an effective billboard message ...

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May 01, 2021

The Writing Portfolio: Check Out Asaph's Model

A writing portfolio showcases your work to potential clients, employers, and fans. You fill it with samples of your writing that demonstrate your skills, whether you write articles, direct mail, blog posts, email campaigns, websites, books, novels, or any other content form.

Asaph, one of King David’s worship leaders, left us a writing portfolio in ...

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Apr 30, 2021

How One Blogger Writes 5 Quality Posts a Week

Author and speaker Michael Hyatt uses a simple blog writing template to churn out quality posts five days a week.

He fell into blogging by accident - literally. He broke his leg and ...

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Apr 29, 2021

Top 10 Mistakes to Avoid in Your Direct Mail Fundraising Letter

I’ve written hundreds of direct mail fundraising letters.

Oh, it’s so gratifying when those letters help my clients pull in plenty of gifts!

But I’ve made a lot of mistakes along the way, too. Those mistakes meant lost opportunity and ...

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Apr 28, 2021

How to Make Money From Blogging: A Quick Tutorial

Potential bloggers, new bloggers, and seasoned bloggers alike want to know how to make money from blogging.

The short answer is this ...

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Apr 27, 2021

How to Use the 4 Ps of Persuasive Writing

When you need to write persuasively, use the 4 Ps.

It is a writing formula – a series of four writing tasks that you complete in your copy or your content as a way to persuade your reader to understand your point of view. Each task begins with the letter p ...

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Apr 26, 2021

7 Tips for Writing Winning Newsletters

Newsletters: do you think Snooze or Can’t wait to read it?

These 7 tips for writing winning newsletters are helpful whether you’re considering starting a newsletter or if you already have one.

Consider this to be a checklist of newsletter best practices. Use these ...

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Apr 25, 2021

The Synonym: It's a Clever Way to Repeat Yourself

God repeats Himself over and over in the Bible.

Sometimes, the repetition is obvious with exact words used sequentially, as in “Truly, truly” (Gospel of John) and “Holy, holy, holy” (Revelation 4)

More often, the repetition is subtly ...

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Apr 24, 2021

The Assignment: One Leads to Additional Freelance Writing Gigs

Writers are always looking for more freelance writing gigs. But your next assignment is literally under your fingertips right now.

For instance ...

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Apr 23, 2021

Letter Writing Tip: Try This Great Opening Line

Letter writing tip: use the opening line you’re afraid of.

“I’m writing to you today because …”

We writers push back from using this opening line in letters ...

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Apr 22, 2021

10 Tips for Writing Good Tweets

These 10 tips for writing good tweets were intuitive to users who launched Twitter in 2006. The social media platform was created specifically by a small cadre who wanted to transmit pithy, tight messages to their group at low cost. Tweets had to be practical, helpful, and short ...

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Apr 21, 2021

How to Write a Paragraph: Rules to Keep and One to Break

Your earliest language arts teacher drilled into your head how to write a paragraph. She had clear steps for writing a good paragraph that she insisted you follow. The goal? A clear, organized presentation.

Always start, she said, with ...

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Apr 20, 2021

Grant Writing Acronyms You Need to Know

“I need to learn a whole new language.”

That was my first thought when I dipped my toe into grant writing for nonprofits.

I soon learned that grant-speak extends beyond government grants to private foundation and corporation funding operations, too.

What surprised me the most were ...

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Apr 19, 2021

7 Different Types of Content Writing You Need to Master

If you’re a freelance writer (or want to be one), you need to master 7 different types of content writing.

Note that these types of content are not different kinds of projects. Rather, they are different styles ...

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Apr 18, 2021

The Fact Check: Truth Is a Powerful Content Writing Tool

Investigative reporter Jason Grotto relies on a powerful writing tool: the fact check.

“We have to be sure the question we pursue can be answered with verifiable facts,” says Jason, who has written for the Chicago Tribune and The Miami Herald.

His exposes have uncovered fraud in poverty programs, crises in ...

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Apr 17, 2021

Write a Resume to Reflect Your Job Goals - Like Paul Did

A resume is a formal document that outlines your professional qualifications for a job. It includes your relevant work experience, skills, education, and notable accomplishments.

As you prepare your resume, you also write a resume objective to indicate your career goals...

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Apr 16, 2021

8 Christian Writing Resources for Content Creators and Bloggers

I am always on the lookout for good Christian writing resources, particularly those recommended by people I trust. (And if the resource is free or low-cost … well, that’s even better.)

Writing for the Christian market is specialized. That’s why I created this ...

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Apr 15, 2021

Identity Content: Tips for Writing About Who You Are

Identity content explains who you are and what you do.

You know yourself. But do you explain who you are and what you do to others in a way they can grasp? No matter whether you’re a small to medium-sized business, an organization, or a sole proprietor ...

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Apr 14, 2021

Find Time to Write By Busting These 3 Myths

“I can’t find time to write.” If that’s you, then you’re not alone. Forces conspire against writers to prevent us from getting words on the page!

Maybe you can’t find time to write because you’re continually interrupted. Your social media app dings and you simply must check it. Your colleague in the next cubicle has a question about a project or your seventeen-year-old in the kitchen has a question about a snack. And you cannot let email accumulate unanswered, can you? Or ...

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Apr 13, 2021

Free Webinars: Build Skills at No Cost

Free webinars are an excellent way to acquire skills and information while connecting with other professionals.

Topics address all areas of interest to bloggers, freelance writers, nonprofits, ministries, and small businesses. I've attended free webinars about effective copywriting, strategic planning, getting donors, website development, online stores, using ...

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