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Word Wise Blog: Content Writing Made Easy

Write more. Save time.

Word Wise is for busy people who want to write more (or need to), but don't have a lot of time.

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Jan 26, 2020

How to Target Your Audience: Just Fill In the Blank

A simple how-to of writing to your audience is this: fill in the blank.

As in, “I am writing to ….”

Why is this important? Because when you identify your target reader clearly, you can...

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Jan 25, 2020

The Bounce Rate: How to Keep Readers on Your Website Longer

Your website’s bounce rate tracks the number of visitors who view just one page and click off – “bounce” – rather than viewing additional pages on your site.

Why do they leave?

Most often, they haven’t found what they need … or they’ve found the answer they were looking for and then quit your site.

Writing tip: readers will stay longer and ...

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Jan 24, 2020

41 Kinds of Writing Projects that Freelance Writers Can Expect To Do

Just exactly what kinds of writing projects can a freelance copywriter expect to do?

Dozens. But in the end, it all boils down to ...

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Jan 23, 2020

How to Write a How-To Article That Gets Read Completely

If you’re a writer, you need to know how to write a how to article.

A how-to article is a durable short content form because it provides step-by-step instructions to help your reader complete a task.

Personally, it’s one of my faves to write because it is so logical and sequential. First ...

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Jan 22, 2020

Checklist: Top 10 Blog Writing

Tips come in all shapes and sizes.

That’s why I’ve formatted these top 10 blog writing tips into a checklist.

You can read it here but also download a copy to keep on hand ...

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Jan 21, 2020

How to Write a Business Email Step-By-Step: A Tutorial

When you know how to write an email well, you can save time and get more business done with your employees, clients, vendors, and partners.

I’m referring how to write an email that is part of your day-to-day operations in your business and your work. This is an important skill for anyone to have. You want to be able to communicate professionally so you ...

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Jan 20, 2020

How to Write a Story to Make a Point

When you know how to write a story, you up your writing game. I’m not talking about writing a novel, short story, or other form of fiction, but rather storytelling in content and copy.

It’s standard operating procedure for writers to use a story as a hook, in a transition, or to drive home a point ...

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Jan 19, 2020

How to Use Visual Content to Support Your Written Content

Visual content is an image, graphic, or video.

There are plenty of reasons to use a graphic in an article, on a web page, or in a blog post.

Such as ...

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Jan 18, 2020

The Freelance Client: How to Be True to His Voice

Your freelance client relies on you to speak in his true voice.

Mark the Evangelist is a good example. He recorded the Apostle Peter’s teachings in the book we know today as the Gospel of Mark.

Scripture tells us that the two men knew each other as ...

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Jan 17, 2020

5-Point Checklist to Use When You Write Headlines

This simple 5-point checklist is a useful tool you can use as you write a headline (to keep yourself on track) and again after you write it (as a check-up for your newly-minted headline.)

The checklist works well for blog post titles, article headings, email subject lines, web page meta titles, subheads, image captions … pretty much any kind of headline ...

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Jan 16, 2020

3 Tips to Help You DIY Graphics: A Tutorial

I created this simple tutorial of 3 writing tips to help content writers and freelancers like me get started with using graphics in our online projects. Preferably to help you DIY (Do It Yourself) at no cost or low cost ...

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Jan 15, 2020

Ditch These 10 Freelance Writing Myths

When I started writing, I bought into some widely-held freelance writing myths.

I had naively accepted these false assumptions without much thought, largely because of my fears.

Fortunately, during my early writing days I had access to a couple of freelance writers communities.

Members of those communities ...

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Jan 14, 2020

Writing Basics: Point of View Explained

Point of View (POV) is the position you take as a writer while you narrate your content. It’s your lens, like a camera.

You explain the events or information from your view (first person), directly to another individual (second person), or as an observer (third person) ...

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Jan 13, 2020

Writing A Book: How to Choose Your Book's Unique Niche

What makes your book unique? This is an important step to complete during the early stages of writing your book.

If someone has already written a book similar to your own, then you need to find a special slant, niche, or approach so yours stands out and solves the problem in a different way or meets an unmet need in the ...

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Jan 12, 2020

Tips for Writing Your Bio

Editors tell us to have a full writer’s biography ready to go and a short, quick one on hand, too. You use your short version on blog posts, at the end of articles, and on the back jacket of your book.

The idea of a short writer’s bio is thousands of years old. For instance ...

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Jan 11, 2020

Your Writing Schedule Is Key to 80% of Your Writing Success

Do you have a writing schedule? That is, do you have a regular time each day that you set aside to write?

Actor and comedian Woody Allen is credited with the modern-day maxim,“80% of success is showing up.”

He shared that nugget of wisdom when offering advice to young writers during ...

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Jan 10, 2020

Use These 4 P's to Write Persuasively

When you need to write persuasively, use the 4 Ps.

It is a writing formula – a series of four writing tasks that you complete in your copy or your content as a way to persuade your reader to understand your point of view. Each task begins with the letter p ...

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Jan 09, 2020

A Simple 3-Part Blog Writing Template

Author and speaker Michael Hyatt uses a simple blog writing template to churn out quality posts five days a week.

He fell into blogging by accident - literally. He broke his leg and during his recovery, he started a blog which eventually shifted his then-editorial career in a whole new direction.

Michael will be the first to tell you that regular, frequent posting is one key to building a blog. Yet how do bloggers consistently produce quality posts with ...

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Jan 08, 2020

7 Tips for Writing Winning Newsletters

These 7 tips for writing winning newsletters are helpful whether you’re considering starting a newsletter or if you already have one.

Consider this to be a checklist of newsletter best practices. Use it to ...

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Jan 07, 2020

Top Letter Writing Tip

Letter writing tip: try this great opening line (no matter what kind of letter you need to write) ...

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Jan 06, 2020

10 Tips for Writing Good Tweets

How you write matters, even on Twitter. Tweeting is a unique form of short form writing. You’ve got short bursts (280 characters or fewer) to spurt out a message to your readers and get it to stick ...

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Jan 05, 2020

The Strategic Plan: Write It Down, Get More Done

A strategic plan is written outline that maps where you are now, where you are going, and how you will get there.

Organizations both large and small create a strategic plan each year, as do high-capacity individuals. The most effective check and tweak their strategic plans quarterly.

Stop a sec and answer this question honestly: do you have a written strategic plan that ...

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Jan 04, 2020

The Click: How to Get Your Reader to Take This First Step

In digital marketing, a click with a link pulls in your reader to your ad, video, landing page, post, or website

In your content you have addressed her problem and offered a solution … and she is intrigued. So she clicks on your link to learn more.

The click is the first step you want ...

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Jan 03, 2020

Just Take A Step: A Devotional Bible Study for the Busy and Overwhelmed

It's easy to get busy, distracted, and overwhelmed. You beat yourself up and then focus on what you don’t do.

But in this new year, you can do something different.

Just Take A Step points out what you can do. Each of the eight chapters of this devotional Bible study walk you through Lydia’s story in Acts 16 ...

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Jan 02, 2020

Grant Writing Acronyms You Need to Know

Grant writing can be complex. Acronyms serve a special purpose: simplification. They are a type of shorthand. Those involved in the grant process have compressed the terminology to make communication clearer and quicker.

No, you needn’t learn a whole new language. Just learn a few key acronyms and you’ll understand the grant process better ...

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