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Word Wise Blog: Content Writing Made Easy

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Word Wise is for busy people who want to write more (or need to), but don't have a lot of time.

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Jun 01, 2020

Email Writing Tip: How to Write Links to Get More Clicks

Here’s an important email writing tip for successful email campaigns: write to get more clicks.

Why more clicks? And how can you go about writing them?

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May 31, 2020

Writing Persuasively Doesn't Start With You and Your Argument, But Here ...

Early on in my writing life, the idea of writing persuasively made my skin crawl.

That discomfort was a bit of a problem for me, a newbie copywriter, since by definition copywriting is writing to persuade.

I equated writing persuasively with manipulation ...

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May 30, 2020

The Article: Success Is In the Slant

“There are no new article topics,” explained the writing instructor. Other students like me, shifted uncomfortably in their chairs. Apparently I wasn’t the only one who wondered why I was in an article writing workshop if there was nothing to new to write about.

“However,” the instructor continued, “A topic can have countless slants. Your unique slant will sell your manuscript.”

An article topic is broad. But you can write about each ...

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May 29, 2020

Call To Action: Have You Told Your Reader What To Do?

The Call To Action (CTA) is the point where you tell your reader what to do, whether it’s in your appeal letter, on your web page, in your email campaign, or on a response device.

It’s at the CTA when copywriters can get the gift or the new contact or the mention. (Or not.)

And why is that?

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May 28, 2020

Prove It! Use Facts to Persuade Your Reader

Readers look for excuses to not take action. It is how human beings are wired.

Good persuasive writing addresses your reader’s internal protests.

One of the best ways to do that is by giving facts ...

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May 27, 2020

2 Types of Letters That Get You Paid Writing Gigs

At least two types of letters pave the way for you to get paid writing gigs. When you take the initiative and write these letters, you let clients know you're available.

These two types of letters have very different purposes and are written to different kinds of clients. Let me explain ...

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May 26, 2020

How Your Online Newsletter Builds Your Exposure

Your business's online newsletter - or your personal ezine, if you're a freelancer, solopreneur, or small business owner - offer significant benefits as part of your marketing mix. In some cases, these electronic newsletter can even take the place of producing print newsletters. E-zines are a powerful way to build exposure.

An ezine, also called and electronic magazine or an online newsletter, is published at a regular interval, such as ...

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May 25, 2020

How to Write an FAQ Page

As you plan how to write a FAQ page for your website, the most important element is simplicity.

FAQs – the acronym for Frequently Asked Questions – are a list of questions and corresponding answers that address basic issues about a topic, your product, service, website, or organization. This is an opportunity for you to give your reader a quick synopsis of what you do in a way he can understand easily.

FAQs were birthed out of the need for simplicity with roots in ...

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May 24, 2020

The Subject's Line Special Mission

Your email subject line has a special mission: its job is to get your reader to open the email.

Why do so many subject lines fail at this? Maybe I could get some answers from my own inbox.

So I hopped over to check my email. Here are the subject lines of three recent emails ...

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May 23, 2020

Don't Always Obey The Paragraph Police

Do you follow traditional rules when writing paragraphs?

For instance, your language arts teacher insisted that you communicate one idea per paragraph, preferably in a topic sentence ...

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May 22, 2020

How to Write a Conclusion That Sticks With Your Reader

When you know how to write a conclusion for your article, letter, or blog post – or any content, for that matter – you finish strong and make your point. You also make it worthwhile for your reader to stick with you until the end.

It’s no secret that you need to write a strong opening to hook Joe Reader. When he gets interested, he proceeds to read or skim the body itself.

Less well-known is the secret of finishing strong. Studies show that ...

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May 21, 2020

Understand the Two Types of Business Emails

When it comes to writing email tips, here's an important one: you can save a lot of time and aggravation when you understand the simple fact that all emails are not created equally.

Back in 1965, email was considered to be a novelty when the first email message was posted in a file from one user to another on the Massachusetts Institute of Technology’s mainframe computer.

Times have changed! Today ...

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May 20, 2020

Start Your Writing Day With a Quick Win to Get Momentum

When you start your writing day with a quick win, you get momentum – and more.

A quick win is a writing task that you can accomplish in 15-30 minutes. And by task, I don’t mean checking your email or reading an article. A quick win is a short spurt of writing that contributes to one of your current writing projects ...

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May 19, 2020

6 Elements of a Successful Appeal Letter

This appeal letter writing format may appear too simple to be effective. It’s got just six elements.

Don’t be fooled. The formula may be uncomplicated, but it’s overwhelmingly successful in pulling gifts for all kinds of organizations. There are at least 3 reasons why it works ...

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May 18, 2020

What Is Content Writing and Why Is Everyone Talking About It?

Ask ten people “What is content writing?” and you’ll get ten answers. One article offered 40 definitions of content writing gathered from an online survey.

That’s just a little too complicated for most of us. As you know, one of my goals is to make content writing simple. Forty definitions ain’t going to do that. To get to the nitty-gritty and understand content writing, let’s drill down a bit.

First of all ...

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May 17, 2020

Why Using Objections Is So Persuasive in Writing

One powerful persuasive writing technique you can use is to raise objections.

That is, anticipate why your reader may protest, question, doubt, or embrace skepticism about your point.

Then in your copy or content address those objections head-on and refute the objection with evidence.

That is what Carol Werner and her colleagues ...

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May 16, 2020

When to Use Facts to Persuade

Facts are a powerful tool in persuasive writing, especially when partnered with an attention-getting story.

A compelling story engages your reader’s feelings and prompts her to act. But then, just as she is about to respond, her internal protests kick in. The logical part of the human mind looks for excuses to not take action ...

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May 15, 2020

Top 27 Writing Headlines Tips

Writing headlines is an acquired skill. These practical copywriting headlines tips can help you not only write better headlines but also create them faster ...

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May 14, 2020

Getting Started Writing Devotionals: A Free Mini-Course

Use this mini-course, Getting Started Writing Devotionals, and in less than an hour you’ll be writing your own devotional. And you can enroll in this mini-course for FREE ...

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May 13, 2020

10 Kinds of Facts that Persuade

You know to use facts that persuade to appeal to your logical readers. Factual proof gives your reader actual evidence to back up your claims, which is important for your less emotionally-driven readers.

But facts are useful, too, to persuade your emotional readers. Stories rouse your reader’s feelings and prompt her to act. Facts help to justify a purchase, gift, decision, change in behavior … whatever action she has taken. When you present facts, you help the reader ...

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May 12, 2020

7 Elements You Need to Know How to Write

If you understand how to write just a handful of copywriting elements, you can write enticing copy that persuades your reader to take one step - copy for an appeal letter, landing page, email campaign, quick ad, capital campaign, or any other kind of persuasive piece.

It's like working a puzzle. When you write just one element at a time and then fit the pieces together, you reduce a lot of copywriting's intimidation factor.

If you're a freelancer, content writer, or ministry writer, you need to know how to write these basic copywriting elements ...

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May 11, 2020

Web Writing Versus Writing for Print

Web writing and writing for print are two different mediums.

Copywriting for print leads to a tangible piece, produced on paper. Online writing, on the other hand, is delivered to a computer screen, tablet, or mobile device.

But the most significant difference is the what readers need. To be effective, you need to know what a web reader needs and what a print reader needs ... and how to structure your writing accordingly ...

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May 10, 2020

Word Choice: Does ONE Word Really Make a Difference?

Science affirms what writers have known for decades: word choice matters.

British psychologist and mediation consultant Elizabeth Stokoe has analyzed hundreds of phone calls between mediators and potential clients. She has discovered ...

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May 09, 2020

One Power Word That's Simple ... But Moves People to Act

A power word is a term or phrase that triggers an emotional response – either positive or negative – in the reader. The word’s impact is so strong that it moves the reader to act.

One of my favorite power words is ...

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May 08, 2020

Compare and Contrast: 2 Ways to Connect Your Illustration to Your Point

Compare and contrast: you can use these two writing tools to connect a reader to the point of your blog post, devotional, article ...

And as they say, how you do it is all in the details.

Your illustration makes the connection between ...

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