Word Wise is for busy people who want to write more (or need to), but don't have a lot of time.
There are all kinds of content ideas you can use to reach new prospects and cultivate your current donors.
And by content, I mean anything you write and publish on any channel: your website, blog, social media, email, print ...
These are 7 of my favorite content ideas.
If an idea for a devotional comes to you through a Bible verse — or if you’re assigned a scripture to write about — then choosing a verse for the basis of your devotional is a moot point. The choice has been made.
But if you get an idea for your devotional by another means – say, through an illustration or a takeaway – then you need to choose a scripture that reveals that idea.
Whether you’re building a resume for the first time or you’re updating yours after years in the employment market, this 6-page freebie worksheet is a good place to get started. Plus you can use it to keep records and update your experience along the way!
Trigger words set off a quick response in your readers because they generate urgency. Use them in email subject lines to raise open rates. Or offline, use them on a campaign’s outer envelope to get the prospect to simply open it. Check out these 5 trigger words and how to use them honestly to help your reader to move to the next step.
When it’s time to write a call to action, you may hit a writing roadblock.
Because it's awkward.
Your call to action (CTA) tells your reader what to do as a result of reading your post, letter, or email. You ask her for money or time or permission to invade her personal space and you may be stumped about what to say.
Here’s a helpful writing tip to get you over that hump ...
On your list of 743 things to do, crafting a meaningful donor thank you is probably close to #742. Don’t let it be. Your donor thank you letter is an investment in a long-term relationship. Here is a simple outline for writing a powerful donor thank you letter in 3 paragraphs.
Letter writing tip: use the opening line you’re afraid of.
“I’m writing to you today because …”
Here's how to use this opening line successfully ...
Powerful content. Every article, blog, website, and promotion needs it. You can get it by asking this one question.
Ideas for devotionals can come from any incident, person, situation, comment, example, anecdote, quote, statistic, fact, mannerism, activity, happening … anything that grabs your attention. Start with these 35 ideas!
For many, writing resumes is a daunting task. But it needn’t be. Its purpose is to capture an employer or gatekeeper’s attention and lead to a next step – in most cases, an interview. That’s why your resume is not just your calling card. It’s a sales document. A clearly-written resume paints a picture of who you are and makes you stand out.
Use these FAQs to banish your fears and get started writing your resume.
Whining is deadly! Here's how to avoid 5 of the most deadly nonprofit fundraising mistakes.
A donor thank you letter is the perfect opportunity to cultivate a relationship with a supporter and show she’s personally important to you. Send it immediately (within 72 hours of receiving a gift). Plan it with care and thought to make sure you include these 3 elements.
Now as we approach year end, it’s the perfect time for me to share this checklist for writing better email subject lines. And you can download your own PDF copy of the checklist so you can use it over and over ...
Making the ask: it’s the point in your appeal letter, blog post, or email campaign at which you invite the reader to give a financial gift.
Yes, you’re asking for money.
It is here that you may cringe in discomfort and even push back, thinking Do I really need to be so blunt? Must I be THAT person – the one who talks about money? What do I say without sounding tasteless, clumsy, or vulgar?
Check out these two writing tips to help you make the ask easily.
An effective fundraising letter contains certain key elements – pieces that must be included in order to accomplish its goal of persuading the reader to give.
While this list is not a template, it offers a good sequential order to follow in a fundraising letter body.
Each of the elements is 100% necessary. Use these valuable tips as you write your next appeal letter.
As you learn how to write devotionals, you discover that most of them follow a standard 3-part structure.
Each of the three parts of a devotional has a special function.
One of the best ways to write persuasively is by repetition – saying an idea more than once.
It’s a simple technique, but not simplistic. There are different ways to repeat an idea in order to persuade your reader and bring her over to your way of thinking. But you cannot write repetitively on auto pilot and expect to be persuasive.
Rather, handle with care. Here's how.
There is no one perfect resume writing format to use. You will likely have several resumes throughout your career, unless you stay in the same position with the same employer as long as you work.
As you set about to write or update your resume, one of the first decisions you will make is which resume writing format to choose.
This quiz in today's post helps you know which of the 3 formats is best for you right now ...
Just at the moment you may need inspiration ... check out these quotes about content writing and copywriting.
One of my faves: "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." Leo Burnett, (1891-1971), American copywriting pioneer.
I'm thankful to be a writer. Aren't you?
When my husband and I had children, I began to write a Christmas letter each year.
Until that point, I had sent handwritten Christmas cards with a short note. Yes, more than 100 of them every year.
I admit it: Christmas letters had just come into vogue and I didn’t like them because I thought they were too impersonal. But life had become busy and I wanted to keep in touch with far-flung family and acquaintances. Social media had not yet entered the picture. Writing a Christmas letter was a convenient solution.
Yet many of the Christmas letters I received were ...
A donor thank you letter is the perfect opportunity to cultivate a relationship with a supporter and show she’s personally important to you. Send it immediately (within 72 hours of receiving a gift).
Plan it with care and thought. Effective donor thank you letters do three things ...
Email subject lines are the most important element of an email campaign. They have a clear purpose: get the reader to open the email.
Unless a subject line does its job, there’s no point in sending the email at all. Because if you can’t get the reader to open the email, he won’t read it.
Use these tips to write a subject line that gets the Open click.
There are lots of different kinds of inspirational writing: sermons, Bible studies, articles, books, blog posts ...
So when it comes to writing a devotional, it’s helpful to have clarity. The word has become a catch-all term among people of faith.
That's why the writer needs to know more about this unique genre in order to ...
The power of because: this seemingly innocuous word is the poster child for persuasive writing.
You may mistakenly think that “because” is forceful or pushy. Or it is too simple to make much of a difference. Not so!
The word “because” is so powerful for one simple reason. It explains why.
You can write better descriptions by eliminating just two words from your content and your copy: really and very.
Why ditch these two words? After all, they’re really simple and very easy to use.
Yep. And why is that? Because ...
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