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Word Wise Blog: Content Writing Made Easy
Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content , with 750K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.
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Jul 05, 2026
Don't forget the white space
The Bible’s early manuscripts lacked white space.
They were written in continuous script.
Continuous script, typical in ancient Hebrew and common ancient Greek, lacked punctuation marks and spaces between words.
It’s a writing style described in ...
Jul 04, 2026
You've got just ONE thing to focus on when you write
Mike had ideas and examples galore from his decades of missionary work in a third-world country.
He also had the gift of words – a gift that helped him as a leadership training consultant when he returned to the United States ...
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Jul 02, 2026
6 tips for writing social media posts that your readers love
These 6 quick tips for writing social media posts help me keep grounded.
I admit it: I want people to read my posts. I want interactions. My guess is that you do, too. But in the process, it can be tempting to use tricks to get people to read what I write.
But that’s not why my mama taught me. She taught me to use manners over manipulation.
It is one of the great ironies of writing: in order to get ...
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Jul 01, 2026
10 urgency words that move readers to act FAST
Time is limited. Hurry before you miss this exclusive opportunity. Act now before all spots are filled. Enrollment ends today — this is your last chance.
Makes your index finger itch to click, doesn’t it?
That’s what urgency words do.
Urgency words set off a …
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Jun 30, 2026
Call To Action examples that work
Readers expect to be told what to do. But writing an Ask can feel awkward – like you’re being bossy or salesy.
When you have some call-to-action examples to use as a template, you can have confidence to ask with clarity.
You know how it is ...
You've addressed your reader's need in your letter or email or blog post. Now, it's time to ...
Jun 29, 2026
Letter writing tip: Try this great opening line
Letter writing tip: use the opening line you’re afraid of.
We writers push back from using this opening line in letters. Isn’t the wording overused? Won’t the reader consider this approach too ordinary or trite? Isn’t persuasive writing purposely vague rather than direct, as suggested by this line?
No. No. And no...
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Jun 28, 2026
Top tip for choosing your book title
The longer a book title is, the harder it is to remember. So says best-selling author and book marketing expert, Penny Sansevieri.
If a reader cannot remember a title, then it will be harder for her to remember the book. That’s not a place where you want your book to be. You want your book to ...
Jun 27, 2026
A special persuasive device (endorsed by Peter)
A sequence is a series of related facts, events, or items. It is a powerful tool when you’re writing persuasive content.
Peter modeled the sequence beautifully when he made a presentation to the early church leaders.
These leaders heard that Peter had ...
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Jun 26, 2026
Build (or re-build) your blog in a practical way
Less than 10% of blogs succeed. But yours can!
If you're starting a blog, restarting a lapsed one, or simply want to manage your blogs more efficiently, you may be wondering where to start.
Wonder no more. Check out this simple set of ...
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Jun 25, 2026
Repurpose one piece of content 21 different ways
For a writer, repurposing content is the ultimate recycling program.
You start with one piece of content (such as your monthly or quarterly newsletter) and adapt it to fit different delivery platforms and formats (such as your blog, social media, appeal letters, email campaigns, and website.)
If you’re a smart, efficient communicator you recognize that you need to repeat your message in different formats to drive it home...
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Jun 24, 2026
9 surprising places you need a powerful headline
It’s been drilled into you from the beginning: you must have a powerful headline for your article, blog post, or web page.
But what about all the other places you need a powerful headline … and may not know it?
A headline is text that introduces the subject matter of the piece and pulls in the reader by ...
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Jun 23, 2026
Free mini-course: Getting Started Writing Devotionals
Use this mini-course, Getting Started Writing Devotionals, and in less than an hour you’ll be writing your own devotional.
And you can enroll in this mini-course for FREE.
I created the course for several reasons. First, devotionals are growing in popularity. So many writers tell me they want to write and publish their own devotionals.
But many are uncertain where ...
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Jun 23, 2026
Top business email writing tips
Of all business email writing tips, just one is supreme: know the goal of your business email before you write it.
What do you want the reader to do when she gets your email?
Yes, you need ...
Jun 22, 2026
Write a pitch email that gets a YES
If you’re a freelance writer who wants to get article and blog post bylines, you need to know how to write a pitch.
A pitch is a letter or email you write to an editor or site owner, explaining your story idea for the publication. A successful pitch moves the editor to say, “Yes! Go ahead and write this piece for me” and get paid, if it’s a commercial publication...
Jun 21, 2026
All about writing bullet lists
A bullet list is a series of short phrases, each preceded by a small dot or other symbol.
It’s a widely-used tool in blog posts, business reports, articles, and books – even in text messages.
That’s because a bullet list is easy to read, especially online. A list organizes valuable information. And the bullet or symbol allows you to
Jun 20, 2026
The best freelancing tip for newcomers
“Write what you know.” It’s the best freelance writing tip you’ll ever get.
I heard that statement a lot when I first started writing. It both encouraged me and intimidated me.
It encouraged me because it was ...
Jun 19, 2026
Learn grant writing from a successful grant writer June 23 – August 5
Grant writing is a specialized skill—one that is increasingly in demand.
YOU can offer this desperately needed service to nonprofit organizations. And you can make money, too.
I created the Grant Writing Fundamentals course for writers like you! By the end of the course, you’ll have completed a full grant proposal.
You can take the course online June 23 – August 25. Or you can use the self-paced version at any time. Learn more ...
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Jun 18, 2026
Why should readers bother to opt in to your content?
Think about it for a minute.
All of us have chosen to opt in to various email lists at one time or another.
Why do you? Consider your own behavior and then apply that to ...
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Jun 17, 2026
Should you learn grant writing?
“We found a grant opportunity and would like to apply. Could you write the grant proposal for us?”
That question from a nonprofit client gave me the chance to learn grant writing.
Writing grants, I knew, was a specialized skill — one I was a bit nervous to tackle. A worthy cause would be placing its funding future in my hands.
Yet I soon discovered the fun in ...
Jun 16, 2026
Be 20% more persuasive with one simple tweak
One of the most powerful persuasive writing tips you can use is to raise objections.
That is, anticipate why your reader may protest, question, doubt, embrace skepticism – and address those objections head-on in your copy or content.
But won't raising these objections lead the reader to jump ship even before you’ve made your argument? Maybe you're hesitant to ...
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Jun 15, 2026
Eat the frog. Beat writer's block.
“Eat the frog first!”
The quip has become a rallying cry for productivity and self-improvement experts, made popular in the international bestseller Eat That Frog by Brian Tracy.
But it’s also a powerful principle for writers, too.
The idea behind “eat the frog first” is to complete the one task that you’re least motivated to do - right at the start of the day. Maybe it’s ...
Jun 14, 2026
Why use short sentences?
“Keep sentences short.”
That is the first of ten clear writing principles recorded by American businessman Robert Gunning, the creator of the readability Gunning Fog Index.
Fog being lack of clarity, of course.
Gunning believed that writers.
Jun 13, 2026
Good, bad, nice, really, very: eliminate them ruthlessly
Overworked words that are tired and ambiguous: good, bad, nice, really, very.
“The writer who has a definite meaning to express will not take refuge in such vagueness,” said author and English professor William Strunk, Jr. (1869-1946) in his classic The Elements of Style.
I “take refuge” in overworked words to avoid writing with depth (laziness) … to dodge overwhelm (hurry) … or to sidestep self-revelation (fear). Overworked words are an easy ...
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Jun 12, 2026
Busy? Distracted? Overwhelmed? Try this ...
It's easy to get busy, distracted, and overwhelmed. You beat yourself up and then focus on what you don’t do.
Just Take A Step points out what you can do. Each of the eight chapters of this devotional Bible study walk you through ...
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Jun 11, 2026
20 kinds of evergreen content you can write
Evergreen content is information that stays relevant long after you publish it.
It’s content that’s not time sensitive. Evergreen posts are not tied to the latest trends, news, or fads. Instead, evergreen topics never go out of date.
These are the kinds of posts that become the most-clicked pages on ...
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