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Word Wise Blog: Content Writing Made Easy

Write more. Save time.

Word Wise is for busy people who want to write more (or need to), but don't have a lot of time.


Jan 29, 2022

The Argument: Tp Persuade, Just Give the Facts

An argument is a confrontation. Often, there’s a clear winner and loser. For instance, when you hear about an argument between a dad and his teenage son, you expect a description of who won and if anything was broken.

But in writing, an argument is a persuasive technique – a specific method you use to ...

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Jan 28, 2022

Tips on Writing a Book (Before You Start Writing)

If you do a quick internet search you can find plenty of tips on writing a book. Courses on writing a book. Books on writing a book.

And these days, self-publishing makes it easy and affordable for anyone to become a published book author.

But should you write a book right now?

The idea of writing a book and ...

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Jan 27, 2022

5 Effective Facebook Posts for Your Biz Page

The most effective Facebook posts create dialogue with readers.

So ...what makes Facebook posts for nonprofits or small biz different from posts to your own personal page?

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Jan 26, 2022

Wanted: EBook Writer

Kindle burst on the scene in 2007, creating a new freelancing specialty: the ebook writer.

An ebook (“electronic book”) is a book in digital form. It can be formatted for a tablet, Kindle, iPad, cell phone, e-Reader, computer, or other electronic devices. And don’t get thrown off by the book in ebook. The length has little to do with the term. What’s classified as an ebook can be anything from a concise 20-page white paper to a full-blown 100,000 epic novel.

In just a few years, ebook popularity has ...

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Jan 26, 2022

Use a Blog Post Worksheet to Save Time, Frustration

I wish I had a blog post worksheet when I first started my blog and website.

Back then, I had no writing plan and no blog writing steps. Instead, I had a lot of frustration. I published a 300-400 word post just once a month. That averages out to writing 10 words a day.

And getting that done? It was a stretch. I was ...

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Jan 25, 2022

How Much Time Will Your Writing Project Take? These Tips Help You Calculate

Writing time: there’s never enough of it, even though I’m all in for making the most of the minutes that I have.

I use a calendar to block off time for each project. I set word count goals. I use deadlines as a tool to help prevent my writing perfectionism. When a project is due next Tuesday at 5 PM, I create a timeline to ...

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Jan 24, 2022

Take the "you Test" for More Persuasive Writing

The “You Test” is an easy and practical self-check you can use for more persuasive writing in your appeal letters, newsletters, web pages, email campaigns, blog posts, response devices, landing pages – pretty much any project.

The test checks your content to see how well it adheres to a top copywriting rule when writing to persuade – the You Rule. Your writing is more persuasive, so the rule goes, when you use ...

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Jan 23, 2022

How to Use Graphics to Reinforce Your Written Content

Visual content is an image, graphic, or video.

There are plenty of reasons to use a graphic in an article, on a web page, or in a blog post, such as ...

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Jan 22, 2022

Content Marketing: You Can Attract Readers AND Help Them

Attract customers: your focus is on yourself and building your following.

Help customers: your focus is on others and meeting their needs. Big difference, right?

Maybe not. The contrast demonstrates two sides of the content marketer.

A content marketer focuses on ...

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Jan 21, 2022

Grant Writing for Beginners

This quick orientation in grant writing for beginners provides a quick snapshot about the world of grants for you, your nonprofit, your faith-based organization, and other worthy causes.

Mama said, “Nothing in life is free” – and she was right. Any person or organization who has received a grant will tell you that winning the award took some work.

But you CAN have success and get funding for your cause - and find encouraging, engaged partners along the way - when you understand the basics ...

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Jan 20, 2022

Email Newsletter Terms You Need to Know

If you send email or email newsletters, you need to know the lingo.

This simple glossary, arranged alphabetically, helps you get up to speed with the jargon associated with using email as part of your marketing mix, including sending email campaigns and ezines...

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Jan 19, 2022

12 Tips for Successful Interviewing

Writers conduct interviews. It’s one of the ways we gather useful quotes from an expert … a specialist’s how-to’s … anecdotes for a feature article or book. Interviewing checks one of the boxes in a writer’s “research” column.

Yet maybe like me, you shrink away from the Woodward and Bernstein caricature of the relentless reporter. You’re willing to probe and delve and investigate. But must you be an interviewing pit bull?

Nope. In fact, a gracious interviewer ...

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Jan 18, 2022

Write More Powerful Lead Magnets: 5 Easy Steps

When you know how to write more powerful lead magnets, you’ll gain more followers and clients.

A lead magnet is an incentive that you give to readers in exchange for their email address (or other contact info) and permission to send information. You create a lead magnet to generate content writing leads and build your email list ...

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Jan 17, 2022

Web Writing vs Writing for Print

Web writing and writing for print are two different mediums.

Copywriting for print leads to a tangible piece, produced on paper. Online writing, on the other hand, is delivered to a computer screen, tablet, or mobile device.

But the most significant difference is ...

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Jan 16, 2022

How to Be True to Your Client's Voice

Your freelance client relies on you to speak in his true voice.

Mark the Evangelist is a good example. He recorded the Apostle Peter’s teachings in the book we know today as the Gospel of Mark.

Scripture tells us that the two men ...

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Jan 15, 2022

Why You Need to Choose a Primary Keyword for Your Site or Blog

A website’s primary keyword is the main term or phrase that best summarizes its content. For instance, if you have a website or blog about bikes, your primary keyword could be “bicycle.”

Why have a primary keyword? From a writer’s standpoint...

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Jan 14, 2022

How to Write a Vision Statement for Your Biz or Blog

Without a vision statement, it becomes easy for your business, your blog, or your organization to veer off course.

Karen is a case in point. She began her freelance writing career by writing in the evenings and weekends. Her goal was to penetrate the health and fitness market. Ultimately, she wanted to write about ...

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Jan 13, 2022

Why Telling Stories Sticks

Writers have long known it: telling stories makes content stick to readers. We use stories to illustrate a point and touch a reader’s heart.

But now, neuroscientists reveal that stories do more than that. A story creates an actual experience for the reader – an experience that she identifies with as part of ...

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Jan 12, 2022

Make Sense of Marketing Your Writing: Use The 4 Ps to Create a Plan

Writers don’t need to understand marketing. Unless you want to get paid to write. Or if you want to acquire blog readers or sell your books or have copywriting clients.

So just in case no one has told you … it’s okay to get paid for your words. And why not? You spend hours at the screen crafting them.

Maybe you know you need to understand marketing, but you have ...

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Jan 11, 2022

What Is a Letter of Inquiry and How Do You Write One?

A letter of inquiry (LOI) is a first formal request to a funder. Don’t be lured into thinking that an LOI “is just a letter” and therefore easier to write because it is shorter than a grant proposal. It’s no ordinary letter.

An LOI is a heavy hitter. It’s a mini-proposal that distills your work and your specific project into 1-3 pages. If successful, your LOI will earn you the opportunity to submit a full grant proposal.

A letter of inquiry is a lot like an audition...

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Jan 11, 2022

A Simple Guide for Writing a Mission Statement

Writing a mission statement is an important step for your ministry or business, whether you are a large organization or sole proprietor or freelancer.

When it’s clear and concise, your statement becomes a rallying cry for your staff and stakeholders (“This is what we wake up each day to do!”) And when your mission statement is targeted and focused, you can use it as a yardstick for ...

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Jan 10, 2022

How Long Should Your eBook Be?

Book word count is one of the first questions to ask when you’re considering writing an eBook.

How long should your eBook be?

Short answer: it depends ...

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Jan 09, 2022

The Writer's Biography: Help Readers Get to Know You Quickly

Editors tell us to have a full writer’s biography ready to go and a short, quick one on hand, too. You use your short version on blog posts, at the end of articles, and on the back jacket of your book.

The idea of a short writer’s bio is ...

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Jan 08, 2022

The Blogging Schedule: How Often Should You Post/

For many, a relentless blogging schedule has a single purpose: to get noticed. “Publishing 2 – 4 times per week provides the highest results in terms of both traffic and conversions,” says leading content marketer Michael Brenner.

Marketers advise that you post often – even daily – in order to build your brand.

But what if ...

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Jan 06, 2022

Get the Best "Results" With This One Power Words

Power words are terms and phrases that get results. They move readers to act.

They’re a powerful tool in your writing arsenal. Power words to capture a reader’s eye so she thinks, “That’s interesting! I think I’ll click here.” You need to incorporate those hooks into your writing because these days, readers are inundated with content. Emails, texts, online content, video … you face the same overwhelm, don’t you?

That’s why every word needs to count. Power words help bridge ....

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