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Word Wise Blog: Content Writing Made Easy

Write more. Save time.

Word Wise is for busy people who want to write more (or need to), but don't have a lot of time.

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Oct 16, 2019

Writing a Book Outline: It's Easier Than You Think

Writing a book outline is easier than you think.

This is a distinctively different process for nonfiction books when compared with fiction, which requires character development and conflict.

Getting your nonfiction outline on paper is an important step.

It helps you move beyond inertia to concrete action in writing your book. The outline’s job is to simply ...

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Oct 15, 2019

29 Kinds of Newsletter Articles You Can Write

I don’t know what to write!”

Yes, you do! Newsletter articles celebrate your organization’s successes. They can and should be fun, energizing, and inspiring to read!

There are dozens of article ideas to use to tell the story of what you’re doing ...

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Oct 14, 2019

Quick Tips: Write the 4 Elements of a Strategic Plan

A strategic plan is an important tool to use to grow your nonprofit, business, or organization – a map that helps you make decisions for your organization. It answers a few key questions, like ...

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Oct 13, 2019

The Profile Article: It's a Feature Article ... With A Twist

A profile article is a feature article that focuses on an individual person.

But a profile is not a straight-up biography or news update. Instead, a profile pinpoints a special trait, characteristic, newsworthy accomplishment, or distinction in that individual.

It’s up to the writer to identify that unique twist ...

Continue reading "The Profile Article: It's a Feature Article ... With A Twist"

Oct 11, 2019

19 Helpful Writing Resources for Freelancers, Bloggers, Content Writers

I am always on the lookout for good writing resources, particularly those recommended by people I trust. (And if the resource is free or low-cost … well, that’s even better.)

That’s why I created this resources page. I’ve included links to ...

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Oct 10, 2019

Top Article Writing Tip: The One Point Rule

I wish I could have known this one article writing tip when I began writing: focus on one point per article or blog post.

I call this principle the “One Point Rule.”

Sure, there can be secondary points along the way.

But for your piece to be effective, you need to ...

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Oct 09, 2019

5 Ways to Make Money Writing

I put together this list of five tips to make money writing in order to explain how to a freelancer can earn money with words by cultivating multiple income streams.

Over the years, I’ve heard writers say, “Yes, you CAN make a good living from writing.”

Before I began my writing journey, I never thought that was possible...

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Oct 08, 2019

How To Avoid the Most Common Appeal Letter Trap

“This appeal letter doesn’t get to the point until the fourth paragraph,” said the development director.

Oops … she was right.

Your first few sentences rank up there as one of the most important elements of an appeal (along with the carrier teaser and the P.S.)

If it takes several paragraphs or even pages to get to your point, you have what's called ...

Continue reading "How To Avoid the Most Common Appeal Letter Trap"

Oct 07, 2019

4 Steps to Get You Started Writing a Business Plan

Writing a business plan is different than creating a strategic plan, which outlines your programming – what activities you undertake day-to-day to accomplish your wonderful work.

In contrast, a business plan focuses on your organization’s operational elements, specifically its organizational structure and financial structure.

Continue reading "4 Steps to Get You Started Writing a Business Plan"

Oct 06, 2019

How to Use Questions to Engage Your Reader

When you ask your reader a question, you invite her to interact with you.

Jesus used this technique. Scripture records 307 questions Jesus asked listeners.

His questions ran the gamut ...

Continue reading "How to Use Questions to Engage Your Reader"

Oct 05, 2019

Use This Business Writing Tip from Paul's Shortest Letter

In his shortest New Testament letter, the Apostle Paul offers a powerful business writing tip: make your point with brevity and respect.

The tip is delivered in the book of Philemon.

It’s Paul’s only New Testament letter that does not focus on teaching. Rather, it’s a business letter.

The purpose of a business letter is to ...

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Oct 04, 2019

How to Write a Thesis Statement: A Quick Tutorial

Don’t think you need to know how to write a thesis statement? Or maybe you wonder if you really need to write one for your project.

How to write a thesis statement with Word Wise at Nonprofit Copywriter #WritingTips #WritingContent #Copywriting42SaveIt’s tempting to think of a “thesis statement” as squarely plunked into the domain of those in academia.

Wrongo. I write a thesis statement for nearly every piece of content that I peck out on my keyboard. ...

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Oct 03, 2019

The Power of "New" in Persuasive Writing

The "power of new" is not just a gimmick to use in persuasive writing.

Sure, new things make you (and your reader) feel good – a new gadget, a new outfit, or a new job. New ideas stimulate her and give hope. There are solutions and answers to problems!

But going a bit further, there’s a scientific reason why using the word ‘new’ is a powerful copywriting technique ...

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Oct 02, 2019

How to Write a Cover Letter: FAQs

“I only need to know how to write a cover letter when I’m job hunting.” That’s a common misconception.

I write cover letters for clients almost every week – cover letters that introduce an offer, accompany a grant application, or summarize an information packet.

I also write cover letters to ...

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Oct 01, 2019

Should I Publish a Newsletter?

Ezines, short for “electronic magazines,” are online newsletters. They are sent, received, and read on the internet, versus being printed on paper and mailed through the postal service.

Like print publications, online magazines contain images and text. But content in electronic newsletters also features videos and links.

They’re considered an overwhelmingly effective way to ...

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Sep 30, 2019

Writing a Book: Step 1 - Identify the Problem Your Book Will Solve

“I need book writing help!”

I hear that all the time. Writing a book can seem overwhelming. Where should you begin? What should you do first?

Here’s the truth: a book is just a series of small bits of writing, strung together. To write a book, simply break down the whole into smaller parts.

Then complete each small part, one at a time. When you break the process into ...

Continue reading "Writing a Book: Step 1 - Identify the Problem Your Book Will Solve"

Sep 29, 2019

The Question: Jesus Asked 307 of Them. Shouldn't You?

When you ask your reader a question, you invite her to interact with you.

Jesus used this technique. Scripture records 307 questions Jesus asked listeners.

His questions ran the gamut ...

Continue reading "The Question: Jesus Asked 307 of Them. Shouldn't You?"

Sep 28, 2019

The Keywords: See How God Used Them

Keywords are terms and phrases that define a piece of content. They put a spotlight on the message of your article, blog post, or web page.

Well-chosen keywords give you a list of terms to use in web pages to improve search page rankings. And well-placed keywords help a reader get the gist of your message.

For instance, let’s say I identify the keyword phrase ...

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Sep 27, 2019

Helpful Resource: Bible Gateway Blogger Grid

Helpful resource for writers: Bible Gateway Blogger Grid (BG²) is an international network of independent bloggers (including yours truly) who blog about matters relating to the Bible. Members range from mommy bloggers to authors to speakers to pastors to seminaries to Bible professors and others, writing from North America, Europe, Africa, Asia, and Australia ...

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Sep 26, 2019

12 Tips for Staying Busy Writing as a Freelancer

"What are you working on now?"

“Not much. I need some tips for staying busy writing.”

I hear this a lot from newbies, part-time, and freelance writers who may not have a lot of assignments or deadlines.

I've been there. And early on I adopted ...

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Sep 24, 2019

Blog Writing Basics: FAQs

If you’re venturing into the blog copywriting world with your nonprofit or small business, here are some basics you need to know.

Q. What is a blog?

Blogs (“web logs”) first emerged in the 1990s as online public journals. They have since grown to be known as informational web pages. A blog can be a standalone website or part of a larger one. They may be written by an individual or a team ...

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Sep 23, 2019

3 Simple Ways to Build Website Traffic

Here is a valuable website tip to help you maximize the number of visitors who click onto a page on your site:

Build traffic with direct traffic, inbound links, and organic traffic. Use these writing tips to ...

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Sep 22, 2019

The Site Map: Dig Deep. It's Worth It.

I studied the computer screen, gritting my teeth in frustration. Why couldn’t I find the list of course curriculum on this particular website?

One by one, I clicked each tab in the navigation and studied its drop-down list. Nothing.

So I kept ...

Continue reading "The Site Map: Dig Deep. It's Worth It."

Sep 21, 2019

The Homepage: Does Yours Say "Welcome" or "Buy Me"?

Does your website homepage welcome visitors the way you welcome new residents in your neighborhood or visitors to your home ... or does it try to sell them?

Continue reading "The Homepage: Does Yours Say "Welcome" or "Buy Me"?"

Sep 20, 2019

3 Great Reasons to Use an Online Word Count Tool (and They're FR*EE)

Why use an online word count tool? Especially when Microsoft Word, Google Docs, Apple Pages offer a built-in word count function.

These built-ins are mighty easy to use.

You just click on that word count number on your document’s lower left bar or in Tools or Review at the top. Basic word count statistics pop up including ...

Continue reading "3 Great Reasons to Use an Online Word Count Tool (and They're FR*EE)"

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