Word Wise is for busy people who want to write more (or need to), but don't have a lot of time.
Quotes about creativity; wisdom for copywriters and nonprofit leaders for inspiration, motivation, writing, leading, and strategizing.
Writing tweets can be challenging because they are so short, but they are a lot like writing headlines – especially when you follow these 3 formats.
5 proven headline formulas that promise and deliver benefits.
Your website must have this special 4-letter word, which engages readers in your cause and makes them a part of your community.
Donor acknowledgement letters are a fancy term development professionals use to describe “thank you letters.” But don’t be put off by the lingo. Mama was right. Always say “Thank you.” It's the most important piece you write all year because you let your partners know how much you appreciate them and ...
This simple glossary, arranged alphabetically, defines basic copywriting terms in direct mail and nonprofit fundraising. Use it to help you understand niche lingo and use it like a pro.
Good Christian writing is typified by the same elements as any good writing: organized ideas, strong mechanics, audience awareness. Its distinguishing feature is its content -- biblical truth.
Postcards are a simple copywriting tool that’s economical and allows you to get in front of your readers regularly.
The basic parts of a resume outlined here are a tool you can use to understand how resumes are constructed, gather your own data, and organize yours.
Basics for copywriting headlines: frequently asked questions about writing headlines, subject lines, titles, and teasers.
Where you can get good copywriting for free.
How to write an email: top 7 email writing tips with step-by-step instructions.
Does your nonprofit have an “elevator speech” – a brief, concise explanation of what you do in 30 seconds or less?
Use these 5 easy-to-follow copywriting fixes for clearer, more professional writing.
Six elements of an overwhelmingly successful appeal letter writing format to use in any kind of fundraising letter.
Writing a hook always includes an element of unpredictability. All good hooks have one thing in common: they offer a takeaway for your reader, but with a twist.
5 Facebook posts for nonprofits to help readers interact with you – and the biggest mistake to avoid in your nonprofit’s Facebook posts.
Helpful letter writing tip: “I’m writing to you today because …” is a great opening line you can use creatively and persuasively.
The writing process is easier when you know your main idea – the single most important thing (SMIT) to tell your readers – before you write.
I am often asked if there is a difference between “copywriting” and “copyrighting," apart from the spelling.
Copywriting is the process of producing persuasive text.
Copyrighting is a legal process in which you protect something you have created – a book, article, piece of art, or logo, for instance. For more information on copyrighting your creation, consult the good people at the U.S. Copyright Office.
Follow these writing tips when you choose a scripture for your devotional.
Easy-to-use nonprofit fundraising tips to use when the economy is down to make sure your support keeps going up.
The AIDA Formula is not just for sales letters and copywriting. It’s a handy framework for content writing, too.
The best place to get images for newsletters for your nonprofit is you. To inspire your readers, take in-house photos of your beneficiaries in action.
Use these writing tips for citing the Bible in devotionals, blogs, and articles.
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