The Domain: Effective Website Content Starts with Your Name

Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.

An online devotional for writers

A Word From The Word

Choose a good reputation over great riches; being held in high esteem is better than silver or gold. (Proverbs 22:1, NLT)

A Word For Writers

In Bible times, parents often waited a year or more to name a baby.

Time revealed a child’s temperament. Parents observed a child to gain insights into his nature before choosing what to call him. A child’s name reflected an element of his character or destiny. 

A name, in those days, became synonymous with an individual’s reputation. 

Just as a child’s main character traits helped to determine his name, your website’s niche and focus can help you choose your domain name.

You’ll have more effective website content when you start with a clear, creative name that defines your site’s purpose. 

The key is to include keywords that define your content. Ask these questions:

• What do you do? Your domain name can explain your services.
• What do you offer? Your domain name can explain your products.
• Where do you do it or offer it? Your domain name can target a locality. 

Just as ancient parents discerned insights into a child’s character before choosing a name, you can too.

Discern your content’s focus. Choose keywords in that niche. Start with them to select a domain name. Effective website content will follow.

A Wise Word

A compelling domain name uses keywords to define your site content.

A Word To Pray

Heavenly Father,

I want to write effective website content. You’ve showed me the value with starting with a name the speaks to my specific niche and my audience. Help me uncover keywords that fit and arrange them creatively for a compelling domain name.

In Jesus’s name, Amen.

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