The FAQs Page: Use it to Make a Call to Action

Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.

An online devotional for writers

A Word From The Word

The crowds asked, “What should we do?” (Luke 3:10, NLT)

A Word For Writers

An FAQs page on your website (or as a white paper) provides answers to the most common questions you’re asked about your products, your services, or your biz. 

It’s a useful document because it allows you to organize information in one place.

Plus, it saves you time in answering the same questions over and over.

Your FAQs page also offers you another opportunity. You can use it to give readers a call to action.

For instance, one of your FAQs may read:

Q. What kinds of volunteer opportunities are available?

A. We are always looking for docents. Learn more about our docent program and complete an application when you click here.

Leaders in Bible times, too, were on the receiving end of frequently asked questions. One of the most common was, “What should we do?” 

That FAQ opened the door to different calls to action.

• John the Baptist answered, “If you have two shirts, give one to the poor” (Luke 3:11).
• Jesus answered, “Believe in the One He has sent” (John 6:29).
• Peter answered, “Repent of your sins, turn to God, and be baptized in the name of Jesus Christ” (Acts 2:38).

When asked the same question over and over, John, Peter, and Jesus responded with a call to action. You can, too.

A Wise Word

Use your FAQs page to make a call to action.

A Word To Pray

Heavenly Father,

Thank you for your patience as you answer questions over and over. As you answer, you continue to challenge me to act. Help me motivate my readers. Show me how to use my FAQs page to challenge readers to act.

In Jesus’s name, Amen.

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