Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.
Want to know how you’re doing online … what to do better … and how to do it?
Of course you do.
Marketing Grader is a free tool that analyzes your online marketing
efforts – your website, blog, social media sites.
But it’s not just a print out of numbers. The report lets you know where you're succeeding, what you need to spend more time improving, and gives you action steps to do so.
It’s offered for free by the good folks over at HubSpot, Inc., a software services firm that’s focused on inbound marketing. (Inbound marketing strategies use communications to earn the reader’s attention, most often by producing content that is interesting to them, rather than telling them what should be interesting to them.)
When you go to the Grader’s site, you’ll see a box in which to type in your website address. Do so. Thirty seconds later, a report about your online marketing efforts pops up on your screen.
The report analyzes your website, social media strategies (Facebook, Twitter, and blogging), and analytics (how people find you online.) Your report includes both numerical grades and comments.Marketing Grader helps you understand:
What’s especially helpful about the tool is that it doesn’t simply point out where you’re succeeding or not.
Why each element is important
The report explains what each element does to generate more reader interest on the web. This is helpful because it allows you know where to invest your time and resources first.
What to do to improve it
You’re not just left hanging. Links, help videos, and resource nuggets lead you to resources to help you fix or improve each area of your online marketing mix.
Are you using your time well online? How can your copywriting be more effective? Where should you invest your writing and marketing to get more exposure on the web? If you’ve ever asked those questions, hop on over to the Grader and get started finding some answers.
If you’ve never asked those questions, you can. And it won’t cost you a thing to get some answers.
Check it out here.
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