Use this nonprofit website checklist from our friends at Bureau for Good (a web design firm that builds visual brands for nonprofits) to review your website … or even before you approach a designer about building a new online presence.
Titled Don’t Start Your Nonprofit Website Without Me, the checklist’s focus is on the tasks and services a good nonprofit website offers.
For that reason, it’s a particularly helpful tool for copywriters and nonprofit leaders. We usually think about communicating concepts and words on our site. This checklist doesn’t address the mechanics about writing. Rather, it shows us what features to include on a good webpage … those tasks your site should be capable of doing so that you can interact powerfully with readers.
What I especially like is how the checklist helps us know a bit of the lingo to use when communicating with techno-geeks as we set things up. Plus, for the technically-challenged like me, there’s a handy definition (in plain English) for each of the 34 items on the checklist.
The checklist is organized into three sections.
Almost every nonprofit website will benefit from the 14 features listed here, such as a good content management system, templates, donate capability, analytics, and social media sharing.
These services can streamline your organization’s work – not only the webmaster’s but also your staff’s – with elements like forms, auto responders, calendars, social media feeds, and even synching between third-party services.
Every organization has specific needs, whether it’s event registration, online polls, mobile apps, language translation (for international ministries), or forms to capture stories from donors or beneficiaries. Review this section to find features that may be helpful for your organization’s particular focus.
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