“We need a website update.”
I’ve been there. And I’ll be you have been too. Hence this nonprofit website checklist – a guide that can help small business owners and entrepreneurs, too.
This nonprofit website checklist helps you evaluate your current website template or to build a new one. (see other pages for help with writing website content.)
For that reason, it’s a particularly helpful tool for writers and leaders because we non-techies usually focus on communicating concepts and words on our site. But presentation matters. When you present content well, then you communicate your message more effectively.
A good website template helps you do that.
Use this checklist to:
Your domain name matches your organizational name – or makes sense for who you are. And it’s not a cutesy riddle, but easy to recall.
When a visitor comes to your site, she knows immediately who you are and what you do at a glance. Your name, logo, and 10-word identity statement are at the top of the template – even for mobile users.
Your template’s look and feel reinforce your branding and are consistent throughout your site. Powerful images, minimal text, and plenty of white space: a clean, uncluttered layout allows you to communicate your message so that readers are not distracted.
It’s easy for visitors to find what they’re looking for on your site. – quickly. Buttons and menus are clean and intuitive.
This is a corollary to simple navigation, but an important point in its own right. You know the frustration: you’re on a website, have a question, but you cannot find a way to search for the answer. You click off. Don’t let that happen to your readers! Make sure your website has a Search function. One that works.
Use a lead magnet, free download, or newsletter opt-in to capture visitor names and email addresses so you can continue to communicate with them.
A good number of your Facebook, Twitter, YouTube, Pinterest, Google+, and RSS followers come from clicks on social media icons placed on every page your website with “Follow Us” pitches. You can use free social media icon sets or have your web developer design a set to match your branding.
Your Donate Now button is on each page – in a prominent place – and linked to your electronic processing page that captures contact information as well as gifts.
Make it easy for readers to call you, email you, and know where you are located.
You’ve written it. You own it. Update your website copyright footer each year to show visitors that you are keeping your website up to date.
More Tips for Writing Website Content
Award-winning content writer and author Kathy Widenhouse specializes in writing for nonprofits and faith-based organizations.
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