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Can You Get (Good) Copywriting for Free?
Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content , with 750K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.
Updated 5.16.24
I’m often asked if it’s possible to get copywriting for free.
The asker quickly qualifies her question. “I mean, can I get good copywriting at no cost?”
Sure!
I know because I've been on the giving end. Once in awhile a situation arises where I write without getting paid for it.
When Copywriting is For Free
When I First Started Writing
I volunteered my services to a couple of nonprofit start ups. The leaders understood that I was a newbie, but that I was motivated. They got good writing at no cost. I got beautiful clips and a pile of experience. (If you're a newbie copywriter, read more about building a sample writing portfolio.)
So if you’re looking for good copywriting without having to pay for it, find a newbie copywriter. Do this by posting opportunities on writing school job board (like American Writers and Artists Institute) or through the Career Services at local colleges and universities. You can also post a free ad on internet boards like Volunteer Match or craigslist.
And if you doubt that a simple post can pull in an eager newbie, look at it this way: it costs nothing to post on these sites. One client posted an ad for an intern to help with a new website – at no cost – and received 6 inquiries in 24 hours.
When I've Bartered
Once in awhile, I do some copywriting and get professional services in return, at no cost. This works if your nonprofit, ministry, or business offers a tangible product or service, such as classes, counseling, or courses.
When I'm Personally Affiliated With the Cuase
I've always done plenty of writing for my home church and for a couple of organizations that are near to my heart. Other
writers offer their services gratis if they're on a board or an active
volunteer.
Get to know volunteers. Ask around to see if any of them have copywriting skills – or if they know someone who does. You may just make an easy match.
One Thing to Remember about Free Copywriting
If your nonprofit chooses to pursue copywriting for free - or if you, a writer, choose to offer copywriting at no cost to a client - remember just one thing.
Make sure it's good, too.
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