By Kathy Widenhouse, award-winning nonprofit content writer, website publisher, and author of 9 books.
Trigger words set off a quick response in your readers because they generate urgency.
These are a special set of keywords that are especially useful in countering a reader's inertia.
Your reader gets a pile of mail to read every day. Opportunities shout from the radio to the inbox to social media.
Urgent words can motivate readers to act sooner than later. Try these trigger words to get your reader to respond.
Example: Time-sensitive materials enclosed
Deadlines are good. You warn readers that the clock is ticking. This one is particularly useful when your content has a cut-off date … say, for your year-end campaign series or a calendar-attached event like Mother’s Day.
Example: Earthquake victims are suffering. Open immediately.
This is the trigger word to use when you’ve enclosed fresh news from the field or a natural disaster update that requires high-priority attention.
Example: How many local homeowners will have a higher
tax bill? Find out inside ...
Grab their attention with curiosity. Make them want more. That’s a surefire way to get them to open the envelope or email.
How many local homeowners will have a higher tax bill? Click here.
Your reader can get instant gratification with a simple click. Make it easy when you tell him what to do.
Example: Your statement is enclosed (or attached)
Anything that breathes “official-dom” will get opened and reviewed. Just make sure you deliver inside the envelope or email. Include a summary of the donor’s giving, such as a year-to-date record. Naturally, offer a response device or a Donate button for their next gift, of course.
More Power Words to Use in Content Writing
As an Amazon Associate I earn from qualifying purchases.
Named to 2022 Writer's Digest list
BEST GENRE/NICHE WRITING WEBSITE
Grab your exclusive FREE guide, "5 Simple Writing Tips You Can Put to Use in 10 Minutes or Less"