Link to this page

Get the Best Results With This This One Power Word

Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.

Updated 3.8.24

Power words are terms and phrases that get results. They move readers to act.

They’re a powerful tool in your writing arsenal. Power words to capture a reader’s eye so she thinks, “That’s interesting! I think I’ll click here.” You need to incorporate those hooks into your writing because these days, readers are inundated with content. Emails, texts, online content, video … you face the same overwhelm, don’t you?

That’s why every word needs to count. Power words help bridge that gap. They let you highlight a tidbit in your content to snag your reader’s interest and help take the next step into your content – especially words that stir up our feelings. People are persuaded to keep reading when you move their hearts.

A story, for instance, gives the reader a peek into the lives of others. A story’s problem, what the person did about it, and the outcome make an emotional connection that appeals to the human heart. Dot your story with power words, and the allure to read it is almost irresistible. Since people make decisions with their hearts more than their heads, a story moves them to act.

Partner your story with compelling facts, framed with power words, to offer logical rationale and support your point. These facts help the reader justify the time she will spend reading your content … and move her to act.

Sprinkle both your stories and facts with power words and you’ve got yourself a powerful one-two persuasive punch.

A handful of power words work in both realms: with stories and with facts. That’s what I like about the word “results.” I can use it to appeal to both the heart and the head.

Results: A power word that builds trust with Word Wise at Nonprofit Copywriter #WritingTips #Copywriting

Why the Word “Results” Appeals to the Heart

When you read the word “results,” what comes to mind? Let’s look at an example.

“I was skeptical when the program promised to help my autistic son improve a full letter grade in math in such a short time,” Maria admitted. “But I was overwhelmed by the results.”

Here’s a mom who was at her wit’s end as she sought help to get her son with his arithmetic. But now, as I read about what happened to this family, I’m cheering right alongside them. Maria’s story inspires faith in this program and builds a layer of trust. 

So while other power words may arouse emotions like fear, greed, vanity, or pride, the word “results,” used in stories, builds trust.

And not just once. When you reveal outcomes again and again, you prove you are reliable. You do what you say you will do and then you report about it to your readers. Even better, 

stories can show different kinds of results. For examples, stories that show how you face and overcome challenges demonstrate resiliency, singleness of purpose, and consistency. Other stories – those that illustrate high quality and good service – validate your reliability. Readers can count on you to deliver what you promise.

Use the word “results” to show outcomes in a story and you’ll inspire the emotion of trust in your reader.

Why the Word “Results” Appeal to the Head

But sometimes the emotions generated in stories aren’t enough to get a reader to take an action, even when sprinkled with power words that build layers of trust, reliability, and consistency.  A reader gets all hot and bothered and ready to make a move, but then has second thoughts. She hesitates and is not quite ready to click, buy, give, volunteer, sign up, or simply continue to read. 

That’s when facts reinforce the reader’s inclination to act. Facts and logic appeal to her rational mind to buttress her feelings, like this:

Maria’s autistic son had struggled with math since kindergarten. But now, after just six months in the program, test results clocked his computing skills at 5.0. That’s right at the fifth grade level – a full grade and a half above his previous score of 3.5.

Convincing, isn’t it? The word “results” is powerful when it comes to unveiling different kinds of facts, from statistics to research outcomes, examples, historical events, and expert opinion. 

It’s an action-oriented word that demonstrates a track record. Results appeal to the head. You use it to quote an experience, a program, product, record, score, or expert and its tangible impact … or show how many, how long, by what time, how much. The facts are concrete and show achievement. That’s why the word “results” is tinted with a sense of accomplishment. Your decision to act, first based on feelings, can now be justified with facts.

Use the word “results” to reveal facts in your content and you’ll ooze credibility.

Use This Power Word to Build Trust and Demonstrate Your Track Record

Stories appeal to the heart. Facts appeal to the mind. Both reinforce each other in persuasive writing. And you can use the word “results” to communicate both.

Recently a client described the perfect content. “It’s 100% heart and 100% head,” he explained.

That’s the kind of content that gets results.


More Power Words to Use in Content Writing and Copywriting

The Power of Free: It Can Be Priceless For You ...

Want to Persuade? Use the World’s Most Powerful Word ...

Why the Word “Deadline” Is so Persuasive – and How To Use It ...

Avoid "But" in Conversation, But Use It In Writing to Show Contrast ...

Writing Made Simple with This "Simple" Power Word ...

4 trigger words that guarantee they open the envelope or email ...

Your 3-letter persuasive powerhouse ...

"In Other Words" Give You a Free Chance to Repeat Yourself ...

The Power of "New: It's not a gimmick - it's science ...

The Power of "Because": persuade by explaining why ...

It’s "Easy" to Simplify Powerful Key Phrases... 

5 magic words that open doors for your nonprofit ....

10 nonprofit buzz words with staying power ...

Why Power Words are So Persuasive  ...

More Power Words on our Pinterest board ...

Return from Get Results with This Power Word to Nonprofit Copywriter home

As an Amazon Associate I earn from qualifying purchases.

Powered by SBI! Learn more here.
Enjoy this page? Please pay it forward. Here's how...

Would you prefer to share this page with others by linking to it?

  1. Click on the HTML link code below.
  2. Copy and paste it, adding a note of your own, into your blog, a Web page, forums, a blog comment, your Facebook account, or anywhere that someone would find this page valuable.

Search This Site


Share This Page



writers-digest-logo

Named to 2022 Writer's Digest list
BEST GENRE/NICHE WRITING WEBSITE

nonprofit-courses-content-expert-logo-round
Get Free Writing Tips

Stop Wasting Time!

Grab your exclusive FREE guide, "5 Simple Writing Tips You Can Put to Use in 10 Minutes or Less"

XML RSSSubscribe To This Site
  • XML RSS
  • follow us in feedly
  • Add to My Yahoo!