These 5 magic words can open doors in ministry development and get readers to support your cause:
“Here’s how you can help.”
These five words empower your readers to take action. Some copywriters refer to them as the Ask or the Call to Action.
You spend all day immersed in your cause. Your readers don’t. They don’t know what you need or what to do next. It’s up to you to spell things out for them.
After you show readers the problem your cause addresses … give the statistics … present a news item that shows the need for your ministry … tell a client’s success story … show how you’re changing lives … after you’ve taken all the appropriate steps to construct an outstanding appeal, then it’s time to say, “Here’s how you can help.”
It’s precisely at this point (when you’ve pulled their heartstrings and justified your cause) that so many organizations neglect to propel prospects to take action.
They don’t use those 5 magic words.
Once you’ve taken the appropriate steps, it’s time to close the deal. Don’t lose this opportunity to let others have a part in your terrific work!
Instead, make absolutely certain you tell your reader exactly what he can do.
Be specific. Say, “Here’s how you can help,” and clearly describe concrete steps the reader can take to make a difference.
Steps like these.
Tell readers, “Here’s how you can help,” make it easy for them to respond … and doors will open for your wonderful work you never dreamed possible.
More ways to use power words in nonprofit copywriting
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