There’s one word that makes writing powerful key phrases easy.
It’s “easy.” And it’s one of my favorite power words.
Power words are terms that arouse a reader’s feelings and move her to act.
What kinds of feelings do you get when you read the word “easy”?
At first, you may think that using the word “easy” is a promise for those readers who are lazy and apathetic. They want to avoid work. Sure, those folks want “easy.”
But who doesn’t? If there’s a simpler, less complicated, quicker way to do something, then I’m all for it. That’s why the word “easy” is not just for the readers who are sitting around eating bonbons all day. Have you experienced confusion and overwhelm lately? Yup, me too. We’re all surrounded with noise and hubbub that accompanies today’s barrage of information, input, and changes.
We all need “easy.”
If you’re like me, when you read the word “easy” you get a feeling of …
Which is why using the word “easy” is so powerful. It’s for everybody. It’s a positive word – one that inspires and motivates. I like to think of it as a special tidbit of grace I can weave into my content.
Having said that, before we look at all the different ways you can use “easy,” let me share a caveat.
That is, when you say it’s going to be easy but then it’s complicated, you’ll lose your reader’s trust. Like any other power word, you must use it when you mean what you say. So, when you write “easy,” you must be truthful.
Use “easy” when you can. Or you can use these other words that are similar to “easy” – synonyms that are specific to your situation that give more clarity.
Just remember that what you write must be truly obvious, straightforward, simple, and uncomplicated for your readers …
So you’re easy to believe next time, too.
Ways To Write "Easy"
Do you have another word for “easy” ? Add your thoughts in the Comments below.
More Power Words for Content Writing and Copywriting
Content by award-winning content writer and author Kathy Widenhouse, who specializes in writing for nonprofits and faith-based organizations.
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