Buzz words are key phrases that are in vogue. They’re the words you hear bandied about and you think, “I like that!” or “I should use that word and then people will think I know what I’m talking about.”
Put another way, they're a trend in vocabulary. They’re like the latest fashion, except instead of wearing it, you say it. These tidbits of “insider lingo” are niche-specific. People begin using them in a particular subculture before they become part of the general vocabulary.
There’s great comfort in the fact that buzz words need not be avoided at all costs. It’s not a bad thing to keep up with the language around you.
In fact, when writing for nonprofits it’s an excellent idea to draw upon words that have been proven to work repeatedly over time. (Incidentally, the word “proven” is a wonderful copywriting buzzword but didn’t make our nonprofit list.)
What about you? Be sure to share your favorite nonprofit buzz words when you comment!
More on using power words in nonprofit copywriting
Grab your exclusive FREE guide, "5 Simple Writing Tips You Can Put to Use in 10 Minutes or Less"