Link to this page

10 Nonprofit Buzz Words With Staying Power

Buzz words are key phrases that are in vogue. They’re the words you hear bandied about and you think, “I like that!” or “I should use that word and then people will think I know what I’m talking about.”

Put another way, they're a trend in vocabulary. They’re like the latest fashion, except instead of wearing it, you say it. These tidbits of “insider lingo” are niche-specific. People begin using them in a particular subculture before they become part of the general vocabulary.

Nonprofit Words to Make Sure You Use

10 nonprofit words with staying power

There’s great comfort in the fact that buzz words need not be avoided at all costs. It’s not a bad thing to keep up with the language around you.

In fact, when writing for nonprofits it’s an excellent idea to draw upon words that have been proven to work repeatedly over time. (Incidentally, the word “proven” is a wonderful copywriting buzzword but didn’t make our nonprofit list.)

What Gives These Words Staying Power?

  • They work.
  • They’re short. (Have you ever noticed how longer words may sound smarter, but when you think about what they mean you’re confused?) All except one are 8 letters or under. And the one exception, “partnership,” can actually be shortened to its root word, “partner,” and follow the 8-letters-or-under-rule.
  • They’re simple. People understand them.
  • They’re about relationship. Without exception, these words speak to interaction between people, whether they address gratitude or working together or urgency. People give to people. People like hearing about people.

10 Nonprofit Words With Staying Power

You

Thanks

Give

Help

Now

Generous

Partnership

Results

Support

Equip

What about you? Be sure to share your favorite nonprofit buzz words when you comment!


More on using power words in nonprofit copywriting

How to use power words to create strong nonprofit copy ...

4 trigger words that guarantee they open your letter ...

How to make the "You Rule" word for you ...

5 magic words that open doors for your nonprofit ...

Your 3-letter persuasive powerhouse ...

The Power of "Because": persuade by explaining why ...

The Power of "New: It's not a gimmick - it's science ...

Tip for Writing Clearly: Put "Only" In Its Right Place ...

More power word tips on our Pinterest board ...


Return from 10 Nonprofit Buzz Words With Staying Power
to Nonprofit Copywriter home

New! Comments

Have your say about what you just read! Leave me a comment in the box below.
Powered by SBI! Learn more here.

Search This Site


Share This Page



Get Free Writing Tips

Stop Wasting Time!

Grab your exclusive FREE guide, "5 Simple Writing Tips You Can Put to Use in 10 Minutes or Less"

XML RSSSubscribe To This Site
  • XML RSS
  • follow us in feedly
  • Add to My Yahoo!