10 Nonprofit Buzz Words With Staying Power
Buzz words are key phrases that are in vogue. They’re the
words you hear bandied about and you think, “I like that!” or “I should use
that word and then people will think I know what I’m talking about.”
Put another way, they're a trend in vocabulary.
They’re like the latest fashion, except instead of wearing it, you say it. These
tidbits of “insider lingo” are niche-specific. People begin using them in a
particular subculture before they become part of the general vocabulary.
Nonprofit Words to Make Sure You Use
There’s great comfort in the fact that buzz words need not
be avoided at all costs. It’s not a bad thing to keep up with the language
In fact, when writing for nonprofits it’s an excellent idea
to draw upon words that have been proven to work repeatedly over time.
(Incidentally, the word “proven” is a wonderful copywriting buzzword but
didn’t make our nonprofit list.)
What Gives These Words Staying Power?
- They work.
- They’re short. (Have you ever noticed how longer words may
sound smarter, but when you think about what they mean you’re confused?) All
except one are 8 letters or under. And the one exception, “partnership,” can
actually be shortened to its root word, “partner,” and follow the 8-letters-or-under-rule.
- They’re simple. People understand them.
- They’re about relationship. Without exception, these words
speak to interaction between people, whether they address gratitude or working
together or urgency. People give to people. People like hearing about people.
10 Nonprofit Words With Staying Power
What about you? Be sure to share your favorite nonprofit buzz words when you
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