Link to this page

Your 3-Letter Persuasive Powerhouse


When you see that little 3-letter word, what’s your gut reaction?

  • “There’s not a moment to lose.”
  • “It’s happening as we speak.”
  • “Do it immediately.”
  • “I must respond right away.”

An itsy-bitsy, 3-letter word can do that to you.

5 writing tips for using

The word "now" is simple. But its effect is powerful.

You can use it in articles, on envelope teasers, in fundraising appeals, on response devices … in any document where you want to propel your reader into action.

What’s more, the word now seems so inconsequential that your reader might not recognize that you’re pressing him.

That’s a big plus.

Readers and donors and prospects don’t want to feel they’re being “sold.”

How to Use "Now" in Your Content

There are several different ways to inject this petite 3-letter bonanza of persuasiveness into your copy. Take a look …

  • Use now to tell a story. Paint a picture about what’s current in your organization. This puts your reader in a front row seat: “Right now, there are more than 700 schools in southeast Asia waiting for our construction materials so they can rebuild and reopen.” Your reader will experience the problems you’re trying to fix and see the solutions you’re offering – both excellent motivators.
  • Use now to show contrast. This is particularly helpful when you’re making a case for change, as in nonfiction articles or in copy that introduces a new program or service. It showcases benefits. “I used to think I could wait until December to do my Christmas shopping. But thanks to bigger and bigger crowds, now I know better.”
  • Use now to communicate a tight time frame and create urgency. “Act now, while there’s still time to get food supplies and clean water to those in need.” Giving the reader a deadline in a call to action compels him to act sooner … rather than later.
  • Use now to give the reader instructions. Once you’ve made an excellent case for your product, event or service, then it’s time to tell your reader exactly what to do. It’s a subtle way to get the reader to proceed to the next logical step, instead of waiting and reducing the likelihood of his response: “Right now, fill out the reply card, place it in the envelope with your most generous gift and drop it in the mail.”
  • Use now to tighten your copy. It’s only three letters long … shorter than immediately, right away, or even at once.

Concise, simple, compelling. Use this 3-letter dynamo now.

More Power Words for Persuasive Writing

The Power of "Because": persuade by explaining why ...

The Power of "New: It's not a gimmick - it's science ...

Tip for Writing Clearly: Put "Only" In Its Right Place ...

4 trigger words that guarantee they open the envelope or email ...

More Power Words on our Pinterest board ...

More Quick Writing Tips on our Pinterest board ...

Return from Your 3-Letter Persuasive Powerhouse to Nonprofit Copywriter home

New! Comments

Have your say about what you just read! Leave me a comment in the box below.
Powered by SBI! Learn more here.

Search This Site

Share This Page

Get Free Writing Tips

Stop Wasting Time!

Grab your exclusive FREE guide, "5 Simple Writing Tips You Can Put to Use in 10 Minutes or Less"

XML RSSSubscribe To This Site
  • follow us in feedly
  • Add to My Yahoo!