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The Keywords: Use Them Spotlight Your Content Message. God Does!

An online devotional for writers

A Word From The Word

In the beginning the Word already existed. (John 1:1, NLT)

A Word For Writers

Keywords are terms and phrases that define a piece of content. They put a spotlight on the message of your article, blog post, or web page. 

The Keywords: an online #devotional for writers based on John 1:1 with Word Wise at Nonprofit Copywriter #ChristianWriting #WebWriting

Well-chosen keywords give you a list of terms to use in web pages to improve search page rankings. And well-placed keywords help a reader get the gist of your message.

For instance, let’s say I identify the keyword phrase, “train my golden retriever to fetch” as a highly-searched-for term and use it in a web page title, the first paragraph, and sprinkled in my content.  You click on my page link with confidence that the article explains how to get your pup to chase down tennis balls.

While we think keywords are a phenomenon birthed by the internet, London journalist Harry Farley has discovered the truth.

God used keywords first. And from the beginning.

Harry examined the five most-repeated words in the Bible, basing his calculations on the original Hebrew and Greek. Setting aside simple, everyday conjunctions and prepositions like “the” and “and,” the most common words in the Bible are:

  • Lord: used 7,000-8,000 times
  • God: used 4,300 times
  • Man: 2,750 times
  • Israel: used 2,500 times
  • People: used 2,700 times

All five terms reference God and man, which supports the theme of the entire book: God and His relationship with us.

God used keywords – and their frequency – to spotlight His message. Just like you can do with your keyword choice and frequency today.

A Wise Word

Thoughtful keywords spotlight your message.

A Word To Pray

Gracious God,

Your Word has existed from the beginning and is full of wisdom. Let me learn from You as I write. Let me be purposeful as I choose my topic and keywords so I can spotlight my message thoughtfully. 

In Jesus’s name, Amen.


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