By Kathy Widenhouse, award-winning content writer and author who specializes in writing for nonprofits and faith-based organizations.
An online devotional for writers
The “right time” is now. (2 Corinthians 6:2, NLT)
One particular set of content writing keywords elicits a quick response in your readers: trigger words.
Trigger words generate urgency.
Words like immediately, now, quickly, soon, today, ASAP give a time-sensitive deadline that move readers to act.
Humans are notorious procrastinators. Even when your back is at the wall and you have to make a decision, there’s the temptation to think through every option, cost, reason why or why not to, excuse, barrier, roadblock, or eventuality.
God understands that we have this propensity to dawdle. When a message is urgent, He, too, uses special content writing keywords to get me to act:
Not every paragraph of content that I write is to be this urgent. Yet a time-sensitive situation or in a call to action is the correct place to use these special content writing keywords. Where can you use a trigger word to move readers to act now – rather than putting it off?
Trigger words urge readers to act.
Forgive my tendency to delay, postpone, and linger at the times when you want me to act. As I write, show me the spots where I need to urge readers to respond. Give me the right words to move them.
In Jesus’s name, Amen.
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