Link to this page

The Trigger Word: Why Special Content Writing Keywords Move Us to Act

Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.

An online devotional for writers

A Word From The Word

 The “right time” is now. (2 Corinthians 6:2, NLT)

A Word For Writers

One particular set of content writing keywords elicits a quick response in your readers: trigger words.

The Trigger Word: special content writing words. An online devotional based on 2 Cor 6:2 with Word Wise at Nonprofit Copywriter #ChristianWritingResources #Copywriting #WritingTips

Trigger words generate urgency. 

Words like immediately, now, quickly, soon, today, ASAP give a time-sensitive deadline that move readers to act.

Humans are notorious procrastinators. Even when your back is at the wall and you have to make a decision, there’s the temptation to think through every option, cost, reason why or why not to, excuse, barrier, roadblock, or eventuality.

God understands that we have this propensity to dawdle. When a message is urgent, He, too, uses special content writing keywords to get me to act:

Not every paragraph of content that I write is to be this urgent. Yet a time-sensitive situation or in a call to action is the correct place to use these special content writing keywords. Where can you use a trigger word to move readers to act now – rather than putting it off?

A Wise Word

Trigger words urge readers to act.

A Word To Pray

Loving Father,

Forgive my tendency to delay, postpone, and linger at the times when you want me to act. As I write, show me the spots where I need to urge readers to respond. Give me the right words to move them.

In Jesus’s name, Amen.


More Devotionals for Writers

The Comparative: Great, Greater, Greatest Give Clarity ...

The Superlative: Don’t Resort to Them As an Excuse  ...

The Power Word: This One Is Simple, But It Moves Readers to Act ...

The Readability Tool: Why You Should Write Like an 8th Grader ...

The Overworked Words: They're a Signal to Be Bold in Your Writing ...

The Keywords: Use Them Spotlight Your Content Message. God Does!

The Synonym: A Clever Way to Repeat Yourself and Write Persuasively ...

The Exclamation Mark: Do You Use Too Many?

The Response: Positive Words Move Your Reader to Act ...

Extra Words: How to Cut Them Out (and Why You Should) ...

One Word: Does It Make a Difference?

Two Words: Which of Them Should I Use?

Six Words: The Case for Clear Headlines and Ad Copy...

100 Words: Write a Summary, Place It at the Top...

The Word Count: It's a Good Reason to Quite Babbling ...

More Devotionals for Writers on our Pinterest Board ...

Wise Words: Devotionals for Writers ...

Get more devotionals for writers delivered to your inbox each week.

Get Wise Words Now

Return from The Trigger Word to Nonprofit Copywriter home

As an Amazon Associate I earn from qualifying purchases.

Powered by SBI! Learn more here.
Enjoy this page? Please pay it forward. Here's how...

Would you prefer to share this page with others by linking to it?

  1. Click on the HTML link code below.
  2. Copy and paste it, adding a note of your own, into your blog, a Web page, forums, a blog comment, your Facebook account, or anywhere that someone would find this page valuable.

Search This Site


Share This Page



writers-digest-logo

Named to 2022 Writer's Digest list
BEST GENRE/NICHE WRITING WEBSITE

nonprofit-courses-content-expert-logo-round
Get Free Writing Tips

Stop Wasting Time!

Grab your exclusive FREE guide, "5 Simple Writing Tips You Can Put to Use in 10 Minutes or Less"

XML RSSSubscribe To This Site
  • XML RSS
  • follow us in feedly
  • Add to My Yahoo!