When you know how to use keywords, you can write better web pages, blogs, and social media posts.
Keywords are terms and phrases that define a piece of content. (How keywords work.)
They help drive search engine page results rankings, so the keywords you choose can drive readers to your website, blog, or social media platform for free. (Yay!)
But how do you know which keywords to use?
You can use a free tool like Google Keyword Planner to find relevant keywords for your topic. These tools return data that show you how many pages already use that term (supply) and how many users are searching for those terms (demand) – in other words, what kind of competition your page may have in search results.
Thoughtful keyword research will give you a list of keywords to use which you can divide into two kinds.
Broad keywords: generalized one word terms or short phrases that can apply to others both in your niche and outside of it, but are good choices for your website concept and its foundation content.
Long-tail keywords: two- to five-word phrases (hence the “long tail”) that are very topic-specific. These are your heavy lifters as you write individual pages or posts.
As you write your content and load your page or post, use keywords in these on-page components.
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