Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.
An online devotional for writers
For the Lord is a great God, a great King above all gods. (Psalm 95:3, NLT)
“The first square is bigger than the second square.” Bigger is a comparative – a writing device used to compare and contrast two items.
By using comparatives like big, bigger, and biggest in your content, you help readers draw on pattern recognition skills they learned in childhood – specifically, seriation. Seriation is the ability to arrange items in logical order according to quantity, such as weight or size or age.
Humans find it easier to visualize quantified objects over abstract principles. That’s where comparatives are especially helpful. When you create a comparison for readers, you help their brains classify an idea. It’s now in relationship to another idea as a point of reference.
The Bible is filled with comparatives:
Comparatives in scripture give us more clarity about God’s power and character. Your comparatives can help give your readers clarity about intangible concepts, too.
Comparatives provide clarity about abstract truths.
In Your Word, You use the concrete and tangible to help me understand You better. Show me how to write more clearly. Show me where to use comparatives to quantify a point for my readers.
In Jesus’s name, Amen.
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