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The Niche Website: Build One Around a Narrow Topic

Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.

An online devotional for writers

A Word From The Word

He is more than a slave, for he is a beloved brother, especially to me. Now he will mean much more to you, both as a man and as a brother in the Lord. (Philemon 16, NLT)

A Word From The Word

The Savvy Backpacker is a good example of a niche website – a blog or website that caters to a small segment of readers who share a common, narrow interest.  

When James (aka The Savvy Backpacker) made his first solo trip to Europe, he found an absence of helpful information about backpacking on a budget. Afterwards, friends asked him for advice. So James built a niche website. There, he offers all kinds of useful content about trip planning, packing, where to stay, how to travel – even how to use ATMs in Europe and how to buy a SIM card on the cheap.

Not everyone wants to travel to Europe. Even fewer want to make the trip with a single backpack. It's that specific, narrow topic – with plenty of quality content – that sets apart a niche website from a general website.

Paul’s letter to Philemon, too, focuses on a singular topic: the brotherhood of Christ-followers. He uses the letter to ask Philemon to forgive his slave Onesimus and welcome him back, now as a brother in Christ.

Just like a niche website addresses a topic from all angles, Paul addresses the topic from all angles: forgiveness. Obedience. Unity.

A niche site pulls in all kinds of readers who land on its pages. Think of the reader who searches for how to use an ATM in Europe and landed on James’s site, but may not want to backpack.

Likewise, a short book like Philemon pulls in all kinds of readers. God uses the content to speak to readers in the way He chooses.

A Wise Word

A niche website offers helpful, quality content on a specific, narrow topic.

A Word To Pray

Gracious Father,

You are a God of detail. Thank you for giving me specifics as I need them. Let me do so as I write niche content and trust you with the outcome.

In Jesus’s name, Amen.

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