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The Postcard:
A Simple (But Quick) Direct Mail Tool

Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.

An online devotional for writers

A Word From The Word

Now go ahead and send a message. (Esther 8:8, NLT)

A Word For Writers

It’s easy to dismiss a direct mail postcard as impersonal. Particularly these days, when social media marketing pushes us to engage readers.

The Postcard: Queen Esther used this simple direct mail tool. A devotional for writers based on Esther 8:8 with Word Wise at Nonprofit Copywriter #ChristianWritingResources

But if you want to get a message out fast – or reinforce one you’ve already sent – then use postcards. 

They are short. And they communicate a single message.

Queen Esther and her king’s right-hand man, Mordecai, used an ancient version of the direct mail postcard. They needed to send an urgent message to Jews, nobles, and leaders throughout the Persian empire. 

The message was this: the king had given the Jews permission to defend themselves against enemies seeking their destruction.

The details would follow later. But for now, the quick and tidy message was scribbled on parchment and then sent out swiftly by messengers to 127 provinces from India to Ethiopia.

A quick direct mail worked back then. And it does today, too.

When do you use postcards?

A Wise Word

A marketing postcard communicates a single message quickly.

A Word To Pray

Heavenly Father,

You give us so many ways to communicate. Show me the most practical and cost-effective channels to use to communicate a specific message quickly.

In Jesus’s name, Amen.

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