An online devotional for writers
Now go ahead and send a message. (Esther 8:8, NLT)
It’s easy to dismiss a direct mail postcard as impersonal. Particularly these days, when social media marketing pushes us to engage readers.
But if you want to get a message out fast – or reinforce one you’ve already sent – then use postcards.
They are short. And they communicate a single message.
Queen Esther and her king’s right-hand man, Mordecai, used an ancient version of the direct mail postcard. They needed to send an urgent message to Jews, nobles, and leaders throughout the Persian empire.
The message was this: the king had given the Jews permission to defend themselves against enemies seeking their destruction.
The details would follow later. But for now, the quick and tidy message was scribbled on parchment and then sent out swiftly by messengers to 127 provinces from India to Ethiopia.
A quick direct mail worked back then. And it does today, too.
When do you use postcards?
A marketing postcard communicates a single message quickly.
You give us so many ways to communicate. Show me the most practical and cost-effective channels to use to communicate a specific message quickly.
In Jesus’s name, Amen.
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Content by award-winning content writer and author Kathy Widenhouse, who specializes in writing for nonprofits and faith-based organizations.
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