Here is a valuable nonprofit website tip to help you maximize the number of visitors who click onto a page on your site:
Build traffic.
The reader learns what your web address is and types it into her browser.
The reader sees a hyperlink to your site somewhere online – whether on another site, in a blog, or in an email – and is interested in learning more. He clicks on the hyperlink and is led to your site.
The reader does a web search for a particular term. Your site comes up in the search engine results page (hopefully near the top – not buried on the sixth page – if your site is optimized). The reader sees the brief description about the page on your site that contains that term and clicks on your link.
The best nonprofit website tip for getting noticed: do an
excellent job of making all three of those options attractive to readers.
There are dozens of ways for people to find you online when you understand how web search works.
So get out there – and get noticed.
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Award-winning content writer and author Kathy Widenhouse specializes in writing for nonprofits and faith-based organizations.
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