Nonprofit Website Tip: How to Get Your Website Noticed (A Primer)
Here is a valuable nonprofit website tip to help you
maximize the number of visitors who click onto a page on your site:
3 Ways to Help People Find Your Website and Build Traffic
1. Direct Traffic
The reader learns what your web address is and types it into
Ways to build direct traffic
- Include your web address on all printed matter (letterhead,
brochures, newsletters, annual reports)
- Cite your web address on your organization’s voice mail
- List your web address on every employee’s email signature
2. Inbound Links
The reader sees a hyperlink to your site somewhere online –
whether on another site, in a blog, or in an email – and is interested in
learning more. He clicks on the hyperlink and is led to your site.
Ways to build numbers of inbound links
- Exchange links with like-minded organizations
- Post on topic-appropriate forums, message boards, and blogs
about your topic and include your website address
- Publish online articles and cite your website address
- Start a social media page (on Facebook, YouTube, Twitter,
LinkedIn) and regularly post appropriate links to your website
3. Organic Traffic
The reader does a web search for a particular term. Your
site comes up in the search engine results page (hopefully near the top – not
buried on the sixth page – if your site is optimized). The reader sees the
brief description about the page on your site that contains that term and
clicks on your link.
Ways to build organic traffic
- Use resources like Google’s Keyword Tool and Wordtracker to
find out what terms related to your cause are most-searched online. (These
terms are called your “keywords.”)
- Strategically place your keywords on your site. Include them
in your page titles, on navigation bars, in page headlines, in body content
(especially in the first 80 characters), graphics ALT tags, and page descriptions.
This will help “optimize” your site for the keywords important in your niche
and boost your rankings on search engine results.
- Create internal text links within your site. Write into the
body copy links from one page of your site to another using your keywords.
- Use a good copywriter skilled in SEO (search engine
optimization) to help make your website attractive to the search engines. Or learn web content optimization skills on your own (check out this low-cost course.)
The Best Tip
The best nonprofit website tip for getting noticed: do an
excellent job of making all three of those options attractive to readers.
your website traffic data regularly to see how your site is performing.
Google Analytics or your website’s statistical application to track how people
find you on the web.
- Work to improve your results. For instance, if only a
small percentage find you through inbound links, then start posting on
topic-related forums or start a Facebook page to drive more traffic to your
There are dozens of ways for people to find you online when
you understand how web search works.
So get out there – and get noticed.
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