What Kinds of Newsletter Articles Should You Write?
“I don’t know what to write!”
Yes, you do! Newsletter articles celebrate your organization’s successes. They
can and should be fun, energizing, and inspiring to read!
There are dozens of article ideas to use to tell the story of what you’re
Lead off your newsletter or e-zine with a powerful feature
story that shows the impact of your wonderful work. People love reading about
people. Your donors especially enjoy hearing about how your organization has
impacted the individual people your serve and those who serve them. Use photos
and captions to help tell the story.
- First-person testimonies
- Beneficiary case history
- Program stories: how one of your programs has impacted its
- Introductions: introduce a new program, a new branch
- Update story: “1 year later”
- History: show program growth
- Reports in story form that show outcomes
- Donor highlights
- Volunteer profiles
- Staff stories
- Frequently asked questions about your organization or your
Look back at recent events and forward to the next one, telling
the story of their impact.
- Stories about the impact of recent events
- Previews of your upcoming events
- Photos and captions from your events
- Relevant community events or partner events
Readers love information that they can use. Always test these
articles by asking this question: does this content relate to my cause and
advance it – and can readers use it?
- How tos: how to volunteer, how to connect your services to a
- Reviews: product reviews, book reviews
- Ways to give: donate, give in-kind gifts, planned giving
Readers want be in the loop about what’s new in your
organization. Yet a word of caution: don’t go overboard with these kinds of newsletter
articles. While you may care about the inner workings of your organization,
your readers care more about the impact of what you’re doing.
- A message from the president
- New board members
- New staff members
- Financial update
- Testimonials from beneficiaries, volunteers, community
partners, sponsors, and donors
Fill extra bits of space as small pullouts or sidebars,
providing short snippets of information that help educate readers about your
cause and tell a story.
- Milestones: numbers served, services provided, time served
- Statistics: facts and numbers that show the need for your
cause or the way you solve the problem
- Tips or advice related to your cause
- References to your organization in the media
- Blogs that mention your organization or your cause
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