By Kathy Widenhouse, award-winning nonprofit content writer, website publisher, and author of 9 books.
An online devotional for writers
I know you have always been concerned for me, but you didn’t have the chance to help me. (Philippians 4:10, NLT)
Scott Morton, international funding coach for The Navigators, knows a thing or two about writing a fundraising campaign.
He has guided hundreds of ministry workers through the process of raising support for ministry by following a simple principle from the Apostle Paul: people support God’s work when you elevate their concern and give them an opportunity.
Scott uses a neat little equation – directly from Paul’s letter to the Philippians – to explain how to write a successful fundraising campaign:
Concern + Opportunity = Support.
Combined concern and opportunity move people to offer support.
But when all you do is tell people about what you’re doing but never give them a chance to give, they may not see the need. On the other hand, if all you do is give people chances to give without telling them about the good things that are happening, then people think you’ll only ever come to them to ask for money.
“I know you have always been concerned for me,” Paul wrote to the Christians who lived in Philippi. “But you didn’t have the chance to help me” (Philippians 4:10, NLT).
Concern + Opportunity = Support
Use Paul’s fundraising campaign formula: Concern + Opportunity = Support
Thank you for Paul’s example and the Philippian church’s response. You’ve given me a useful model to follow. As I write my next fundraising campaign, help me to elevate my readers’ concern by showing Your work and then give them an opportunity to give.
In Jesus’s name, Amen.
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