Link to this page

Fundraising Appeals: The Story of an Octogenarian and a Millennial

Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.

An online devotional for writers

A Word From The Word

Let us think of ways to motivate one another to acts of love and good works. (Hebrews 10:24, NLT)

A Word For Writers

It’s not unusual for my dad to receive between five and ten fundraising appeals a day. He is a generous man and gives to many nonprofit causes, so his mailing address is on dozens and dozens of mailing lists. 

Fundraising Appeals: why offer readers different ways to respond? An online devotional for writers with Word Wise at Nonprofit Copywriter #ChristianWritingResources #devotionals

What’s surprising is that he reads every one of those letters. 

Sometimes Dad will read a letter simply to find out what it says. Sometimes he will complete a survey. Sometimes he will write a check.

Compare his responses with that of his granddaughter, a millennial, who also is generous. She gives to her church via automatic withdrawal. She supports causes financially via social media. She volunteers in her community when her favorite organizations send her an email and direct her to their online sign up form.

Two generous people in two generations: which will read and respond to your fundraising appeals? 

Both. God tells us to think of ways to motivate one another to acts of love and good works (Hebrews 10:24, NLT).

Print, automatic giving, online giving, social media: when I present a call to action in several different ways, I motivate different readers to respond in the way that works for them. 

Even the octogenarian who receives ten appeals a day in the mail.

A Wise Word

Offer readers a variety of ways they can respond.

A Word To Pray

Loving Father,

You find all different ways to motivate us. Let me be creative as I write. Show me different ways to offer my readers different ways to respond. 

In Jesus’ name, Amen.

More Devotionals for Writers

The Rejection Letter: It’s an Open Door in Disguise ...

The Campaign: Have You Set a Specific Goal?

The Mistake: Avoid This Nonprofit Fund Raising Blooper ...

The Fundraising Campaign: Follow Paul’s Model ...

The Postcard: A Simple (But Quick) Direct Mail Tool ...

The Response: Positive Words Move Your Reader to Act ...

The Christmas Letter: an Easy Way to Catalog Your Family History ...

The Donor Note: How Soon Should You Write a Thank You Letter?

The Greeting: James's Simple How-To of Writing to Your Target Audience...

The Ask: Moses Used Specifics. Shouldn't You?

The Testimonial: Write a Letter of Reference ...

The Direct Mail Letter: Copywriting Basics (Not Gimmicks) Are Persuasive ...

The Opening Line: Letter Writing Tips from Famed Letter Writer ...

The End: Make It Memorable and Useful ...

The Hook Writing Trap ...

The PS: The Last Shall Be Read First ...

Wise Words: Devotionals for Writers ...

More Devotionals for Writers on our Pinterest board ...

Get more devotionals for writers delivered to your inbox each week.

Get Wise Words Now

Return from Fundraising Appeals to Nonprofit Copywriter home

As an Amazon Associate I earn from qualifying purchases.

Powered by SBI! Learn more here.
Enjoy this page? Please pay it forward. Here's how...

Would you prefer to share this page with others by linking to it?

  1. Click on the HTML link code below.
  2. Copy and paste it, adding a note of your own, into your blog, a Web page, forums, a blog comment, your Facebook account, or anywhere that someone would find this page valuable.

Search This Site

Share This Page


Named to 2022 Writer's Digest list

Get Free Writing Tips

Stop Wasting Time!

Grab your exclusive FREE guide, "5 Simple Writing Tips You Can Put to Use in 10 Minutes or Less"

XML RSSSubscribe To This Site
  • follow us in feedly
  • Add to My Yahoo!