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The Campaign: Have You Set a Specific Goal?

An online devotional for writers

A Word From The Word

Their contributions were more than enough to complete the whole project. (Exodus 36:7, NLT)

A Word For Writers

A client hired me to write a year-end campaign. “Last year we didn’t do so well,” he said. The gifts they had received did not even cover the campaign costs.

The Campaign: an online #devotional for writers based on Exodus 36:7 with Word Wise at Nonprofit Copywriter #ChristianWriting #FundraisingWriting

I saw the problem when I looked at the previous year’s appeal, which read, “Please give to our organization.” There was no goal … no “Why”… no explanation.

So I asked the client what his organization needed most.

“Sweaters. Each child in the school needs a sweater and doesn’t have one.”

We crafted a campaign with a specific goal: we wanted to raise enough funds to purchase at least one sweater for each student.

The response was overwhelming. Nearly half of those who received the letter sent a gift. Each student received a wool sweater and there was enough left over to buy additional clothes for students who arrived at the school with only the clothes on their backs.

When God instructed the nation of Israel to build the tabernacle in the desert, He gave them list of specific needs. The “campaign” goal was specific. 

In their end, the Hebrews’ contributions were more than enough to complete the project.

Have you been specific when setting a goal for your campaign?

A Wise Word

Set a specific goal when you write a campaign.

A Word To Pray

Gracious Father,

The tabernacle campaign provides an effective model I can follow. Readers like specifics. As I write a campaign, show me a goal to specify and a persuasive way to present it.

In Jesus’s name, Amen.


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