An online devotional for writers
Their contributions were more than enough to complete the whole project. (Exodus 36:7, NLT)
A client hired me to write a year-end campaign. “Last year we didn’t do so well,” he said. The gifts they had received did not even cover the campaign costs.
I saw the problem when I looked at the previous year’s appeal, which read, “Please give to our organization.” There was no goal … no “Why”… no explanation.
So I asked the client what his organization needed most.
“Sweaters. Each child in the school needs a sweater and doesn’t have one.”
We crafted a campaign with a specific goal: we wanted to raise enough funds to purchase at least one sweater for each student.
The response was overwhelming. Nearly half of those who received the letter sent a gift. Each student received a wool sweater and there was enough left over to buy additional clothes for students who arrived at the school with only the clothes on their backs.
When God instructed the nation of Israel to build the tabernacle in the desert, He gave them list of specific needs. The “campaign” goal was specific.
In their end, the Hebrews’ contributions were more than enough to complete the project.
Have you been specific when setting a goal for your campaign?
Set a specific goal when you write a campaign.
The tabernacle campaign provides an effective model I can follow. Readers like specifics. As I write a campaign, show me a goal to specify and a persuasive way to present it.
In Jesus’s name, Amen.
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Award-winning content writer and author Kathy Widenhouse specializes in writing for nonprofits and faith-based organizations.
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