Link to this page

The Mistake: Avoid This Nonprofit Fund Raising Blooper

Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.

An online devotional for writers

A Word From The Word

Jesus replied with a story. (Luke 10:30, NLT)

A Word For Writers

I was trying help a client avoid one of the biggest nonprofit fund raising mistakes: talking about his ministry procedures.

The Mistake: avoid this nonprofit fund raising blooper with Word Wise at Nonprofit Copywriter #WritingTips #ChristianWriting #Copywriting #Storytelling

He waxed eloquent about adopting a new data base, switching around his organizational chart, and tweaking his bylaws.

“People really don’t care about your organization’s operations,” I interjected, shocking him into silence. 

Fortunately, I followed those words with a qualifier. “But people do care about the those you impact.”

There’s a big difference between focusing your nonprofit fund raising content on a ministry’s procedural operations and focusing your content on the people it serves.

Jesus gives a perfect example in the parable of The Good Samaritan. His listeners were not so interested in how the team of priests enforced Jewish law nor in how the Levites managed the temple. They didn’t even ask about the innkeeper’s training to care for injured guests.

But listeners leaned in when Jesus told the story about an assaulted traveler and the man who rescued him.

Avoid one of the biggest nonprofit fund raising mistakes: a focus on procedures.

Instead, write about the person you impact.

A Wise Word

Write about the person you impact – not about procedures.

A Word To Pray

Heavenly Father,

You care about people. Operational structures are just the framework for ministry. Help me share the stories of Your work in individual lives so that readers can see You and Your impact.

In Jesus’s name, Amen.


More Devotionals for Writers

The Campaign: Have You Set a Specific Goal?

The Fundraising Appeal: Offer Readers Different Ways to Respond ...

The Illustration: Write a Story with Purpose. Jesus Did!

The Story: 3 Story Writing Tips from the Master Storyteller ...

The Fundraising Campaign: Follow Paul’s Model ...

Wise Words: Devotionals for Writers ...

More Devotionals for Writers on our Pinterest board ...

Join other Christian Writers in the Writing for Ministries Community ...

Get more devotionals for writers delivered to your inbox each week:

Get Wise Words Now

Return from The Mistake: Avoid This Nonprofit Fund Raising Blooper to
Nonprofit Copywriter home

As an Amazon Associate I earn from qualifying purchases.

Powered by SBI! Learn more here.
Enjoy this page? Please pay it forward. Here's how...

Would you prefer to share this page with others by linking to it?

  1. Click on the HTML link code below.
  2. Copy and paste it, adding a note of your own, into your blog, a Web page, forums, a blog comment, your Facebook account, or anywhere that someone would find this page valuable.

Search This Site


Share This Page



writers-digest-logo

Named to 2022 Writer's Digest list
BEST GENRE/NICHE WRITING WEBSITE

nonprofit-courses-content-expert-logo-round
Get Free Writing Tips

Stop Wasting Time!

Grab your exclusive FREE guide, "5 Simple Writing Tips You Can Put to Use in 10 Minutes or Less"

XML RSSSubscribe To This Site
  • XML RSS
  • follow us in feedly
  • Add to My Yahoo!