Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.
Evergreen content is information that stays relevant long after you publish it.
It’s content that’s not time sensitive. Evergreen posts are not tied to the latest trends, news, or fads. Instead, evergreen topics never go out of date.
These are the kinds of posts that become the most-clicked pages on your website or blog. They return consistent traffic over time. Which is why as bloggers and website owners, we love this kind of content. Right?
But you may think that creating evergreen content is a challenge. Haven’t the best topics already been covered? And what about saturation – if I write about an evergreen topic, won’t my post get lost in the internet morass because pages and pages have already addressed this very subject? Why would anyone read what I’ve written about this topic, anyway – aren’t there experts out there that will get more traction?
Don’t go there, my writing friend.
Dozens of people have written posts about making a peanut butter and jelly sandwich. But your method of doing so, with one hand, is unique to you.
That uniqueness is the key reason writing evergreen content is so powerful. You write about a topic from your unique viewpoint to your audience. Don’t minimize your experience or your hard-earned lessons. Others search for and read them. You go into depth or provide additional details about a topic in a way that is uniquely valuable.
Plus, your evergreens speak to your target audience. You write about topics that your readers care about (like the toddler mom who desperately want to know the most efficient way to make a PBJ with a little strapped to her hip.) That’s one reason that evergreen content pulls in readers to your website or blog. Selective readers are part of your core constituency. Once they connect with you and begin to follow you, they eventually become your true fans.
And a bonus: if you have a specific niche, you may find that there is less content on the web about your topic. Smaller constituencies mean less competition. Use long-tail niche-related keywords as you write. Your evergreens will return stronger search results.
How should you slant evergreen content using your unique point of view? Try these kinds of content.
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