Save Time: Get 5 Simple Writing Tips
you can put to use in 10 minutes
Why Every Content Creator Should Write A Blog (Or Keep One Going)
Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content , with 750K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.
Updated 3.18.26
“Should I write a blog?” A new author posted that question on one of my favorite online groups. She had just published her first book and was seeking ways to promote it.
Her question launched an extensive discussion. The newbie’s main concern was that “everyone’s blogging” and “there’s no room for a new blogger.” Why invest time and effort in a blog if there are no readers?
She’d tacitly accepted an assumption – and an erroneous one: that everybody is blogging. (They’re not.)
Plus, she missed key reasons why every content creator should write a blog.
Even now. When fears are arising everywhere that blogging is “dead” and AI reigns.
Why every content creator should write a blog
1. Your blog is the only online content you truly own
Social media platforms come and go. Algorithms change. Reach drops overnight. But your blog? That’s yours.
I saw the significance of this firsthand when one of my Facebook business pages was hacked – one that had more than 10,000 followers. I had no recourse but to shut it down.
Fortunately, the page was simply a funnel to my business website and blog, which remained safely online. If I didn’t have my site or my email list, I’d be sunk.
Write a blog, and then no algorithm decides whether people see your content. No platform can take it away or bury it.
2. Your blog content lives long-term
Most content disappears fast. A blog post doesn’t.
When you publish on your own site, you’re building a long-term asset—not just chasing short-term attention.
Your posts and pages live online and can be found by readers for months and years after you create them, quietly capturing visitors 24/7/365, which allows you to …
- Rank in search engines
- Bring in consistent traffic
- Attract people who are actively looking for what you offer
And if you publish evergreen content? Extra kudos, because your page updates will be fewer.
FR*EE mini-course: In 20 minutes, discover how to build your biz with your blog.
3. Your blog builds a library
Write a blog, and you build the foundation for the rest of your writing. Each post adds to a growing body of work and becomes your source material.
For content creators, this is the most underrated advantage of building a blog.
With a blog, you turn your content into a system instead of a treadmill.
Instead of scrambling for new ideas, you’re expanding on ideas you’ve already developed. Your blog content reduces burnout because you don’t reinvent the wheel every time you sit down at the keyboard. From one post, you can create:
- Multiple social posts
- Emails
- Videos
- Lead magnets
I saved oodles of time when I collected a decade’s worth of evergreen posts and used them as the basis for a copywriting course.
4. Your blog places you in the select few
Fewer people write a blog than you think – and ever fewer maintain the blog they have.
In 1999, there were 23 blogs on the internet, says web designer Jesse James Garrett. Just 7 years later, that number had exploded to 50 million.
That proliferation of blogs presented in the data may lead you to think, like the young author above, that the blogosphere is too crowded. Why start a blog? Or equally discouraging … why keep writing one?
Yet the facts reveal a different take on blogging. Bloggers Ben McConnell and Jackie Huba tracked online data from Wikipedia and Yahoo and discovered a startling statistic: only 1 percent of online users actively create new content. McConnell and Huba dubbed this principle “The 1% Rule.”
The other 99%? Those users simply view content. Some call them lurkers.
Bottom line, of all the folks reading, absorbing, and gathering information from the internet, 99% of them do not create a smidgen of the content … or very little of it.
By blogging, you separate yourself from the 99 percent of people who don’t blog. You stand out by producing original content. That fact alone moves you from the “consumer” column into the 1% “creator” column.
Why every content creator should write a blog
You don’t need to write a blog to succeed as a content creator. But should you?
If you’re passionate about a topic and want others to know about it … well, yes -- for a host of reasons:
- You build your online presence.
- You are forced to write regularly.
- You have a creative outlet.
- You find a tribe of true fans. You cultivate authority in your niche.
Plus, if you want to …
- Build something sustainable
- Grow an audience you own
- Create content that lasts
Then blogging isn’t optional—it’s foundational.
Don’t think of blogging as “more content.” Think of it as your home base. Everything else—social posts, videos, emails—can branch out from there.
A final thought
If all your content disappeared tomorrow, what would you still have left?
Write a blog. Then you’ll know with certainty. Because you own it.
More Blog Writing Tips
Use a Blog Post Worksheet to Save Time and Frustration ...
The 20-Minute Blogger (eBook or paperback) ...
What Is a Blog … and How Does It Work?
The 20-Minute Blogger: Take a Writing Course That Saves Time ...
Free Online Micro-Course: Why Build Your Blog?
How To Write An Opening Paragraph for Your Blog Post ...
How to Build a Content Writing Strategy for Your Blog or Website ...
Blog Builder's Success Bundle: 12 printables for blog success ...
Picture This: Where to Find Free Images for Your Blog or Website ...
3 Tips for Writing a Tagline for Your Blog or Biz ...
12 Tips for Beginning Bloggers: Avoid the “Abandoned Blog” Syndrome ...
5 Writing Tips for Bloggers in a Time Crunch ...
Tips on Blog Writing: 3 Kinds of Blogs ...
Blog Post Length: How Long Should My Blog Post Be?
20 Types of Evergreen Content that Build Traffic on Your Blog ...
Blog Writing Template: How One Blogger Writes 5 Quality Posts a Week ...
Writing Blogs vs. Writing Articles: Is There a Difference?
Tips on Writing a Blog: 5 Blogging Myths Busted ...
More Blog Writing Tips on our Pinterest board ...
Return from Why Every Content Creator Should Write a Blog to
Nonprofit Copywriter home
As an Amazon Associate I earn from qualifying purchases.
Share This Page
Named to 2022 Writer's Digest list
BEST GENRE/NICHE WRITING WEBSITE
Stop Wasting Time!
Grab your exclusive FREE guide, "5 Simple Writing Tips You Can Put to Use in 10 Minutes or Less"
Subscribe To This Site
