Link to this page

3 Simple Steps for Writing a Tagline for Your Blog or Biz

Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.

“I need insight on writing a tagline,” wrote a member of my online writing group. “Does my blog really need one?” Great question.

But first, let’s get some clarity. A tagline is a short (5–10 word), descriptive phrase that represents your blog or biz. It defines your special benefit, advantage, value, distinctiveness, or uniqueness. Your tagline is a way to make a promise to your reader, as in …

  • Bounty paper towels: “The quicker picker-upper”
    This tagline promises speed and absorption.
  • M & M’s: “Melts in your mouth, not in your hand”
    This tagline promises sweetness without the mess.
  • U.S. Marine Corps: “The few, the proud, the Marines”
    This tagline promises selectivity and solidarity in this service branch.
3 steps for #writing a tagline with Word Wise at Nonprofit Copywriter #WritingTips #blogging

When do you need a tagline?

Before you invest time and creative energy in the process, is writing a tagline really necessary? Find your answer in the name of your blog or biz. If your name doesn’t make a promise to your readers in a way that either (1) shows how you are unique or (2) sets you apart from others in your niche, then you need a tagline.

Let’s say your business is called, “Fast Frog Bakery.” You’re a bakery … we get that. But why should a user call you to place an order instead of calling the bakery a mile down the road from you? The name doesn’t specify why. Frogs and bakeries don’t seem to go together — a frog is green and has warts. Cakes are rich and cookies are sweet.

But what if readers understand that you offer quick service? You can turn around a custom order in less than twenty-four hours. So you create a tagline to go with your “Fast Frog Bakery” name: “We’ll hop right on it.” Your tagline reinforces your name and sets you apart from all the other sugar-and-spice businesses in your area.

Like any good tagline, this one offers a benefit. In this instance, the benefit is speed. Your bakery promises to fulfill an order quickly — probably faster than your competitors. If a shopper is in a hurry, you’re the sweet shop to call.

3 simple steps for writing a tagline

If you’ve determined that you need a tagline, take these steps to write one. (You can also download this Tagline Generator worksheet to guide you through the process step-by-step.)

Step 1: List your benefits

Start by writing down the benefits of your product, service, or blog. Benefits are advantages. How do you make life useful, affordable, interesting, convenient, simpler, or productive for the reader? Take your time and name as many advantages as you can.

For instance, if you create resources for volunteers, your reader’s life will look easier because you provide printables. If you write a mommy blog, your reader’s life will be less hectic because you offer practical tips for raising toddlers. If you’re an automotive repair shop, your customers will have the convenience of a replacement car while you’re fixing theirs.

Step 2: Make a promise

Which are the most overarching benefits … or the most important one or two distinctives that define what you do?

Use your list to write a couple of sentences or a short paragraph that explains the benefits you give to a set of specific readers. Your key benefit makes a promise to readers that "this is what you'll get when you land on my site."

Don’t be worried about the readers you’ll “leave out” by not targeting them when writing a tagline. Just because you don’t address them with your main distinctive or value proposition doesn’t mean they won’t find you or use your services. Plenty of consumers order cakes and desserts from Fast Frog Bakery even if they’re not in a hurry.

Step 3: Narrow the focus

Narrow your content to a sentence, focusing on the benefit. Are there specific terms you can replace in your phrasing to capture your distinct personality or position? Here’s where you can have fun! Play with the descriptors. Use your thesaurus. Tighten your sentence to a few pithy words that resonate with you.

Use this step-by-step worksheet to create your own unique tagline.

Your personal tagline generator worksheet with Word Wise at Nonprofit Copywriter #Blogging #WritingTips

One final tip for writing a tagline

You don’t need to be the only blog or biz in the world that provides your content or your service.

Think back to Fast Frog. There are thousands of bakeries in the world. What makes yours different from others? Maybe it’s your location. Maybe it’s a signature product. Maybe it’s a special kind of content or packaging or type of service you provide.

Find your distinctive … and you’ll find your tagline.

Fun Writing Fact: The Difference Between a Tagline and a Slogan

  • A tagline represents your blog or your biz.
  • A slogan represents a specific campaign or product. The term “slogan” comes from the Gaelic word “slaugh-ghaim,” which means “war cry.”

More Blog Writing Tips

Use a Blog Post Worksheet to Save Time and Frustration ...

Identity Content: 3 Tips for Explaining Who You Are and What You Do ...

The 20-Minute Blogger (eBook or paperback) ... 

What Is a Blog … and How Does It Work? 

The 20-Minute Blogger: Take a Writing Course That Saves Time  ...

Free Online Micro-Course: Why Build Your Blog?

4 Writing Tips for Starting a Blog or Website ...

Top blog writing tip: The One Point Rule ...

Tips on Blog Writing: 3 Kinds of Blogs ...

 Top 10 Blog Writing Tips Checklist: Free Download ....

Is Writing a Blog Worth It? 

More Blog Writing Tips on our Pinterest board ...

Return from Writing a Tagline for Your Blog or Biz to Nonprofit Copywriter home

As an Amazon Associate I earn from qualifying purchases.

Powered by SBI! Learn more here.
Enjoy this page? Please pay it forward. Here's how...

Would you prefer to share this page with others by linking to it?

  1. Click on the HTML link code below.
  2. Copy and paste it, adding a note of your own, into your blog, a Web page, forums, a blog comment, your Facebook account, or anywhere that someone would find this page valuable.

Search This Site

Share This Page


Named to 2022 Writer's Digest list

Get Free Writing Tips

Stop Wasting Time!

Grab your exclusive FREE guide, "5 Simple Writing Tips You Can Put to Use in 10 Minutes or Less"

XML RSSSubscribe To This Site
  • follow us in feedly
  • Add to My Yahoo!