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The Reminder: Why It’s Smart to Write an Email to Prompt Readers to Act

An online devotional for writers

A Word From The Word

I will always be ready to remind you of these things. (2 Peter 1:12, NASB)

A Word To Writers

Why write an email to your readers solely for the purpose of prompting them to take action, especially after you’ve sent them an invitation or an appeal? 

No, you're not being a pest. Readers tell us that they want reminders.

Reasons To Write an Email as a Reminder

Write an email as a reminder to readers to take action. An online devotional for writers based on 2 Pet 1:12 with Word Wise at Nonprofit Copywriter #ChristianWriting #WritingTips

Two leading factors influence readers to take action, according to a survey from software fundraising company Classy.

1. The reader knows someone who is affected by the cause or works for the organization.
2. The reader receives an email reminder. (See what I mean?)

Two leading factors prevent readers from taking action.

1. Negative press about the cause or the organization.
2. Absence of regular reminders and updates from the organization. (Told you.)

In other words, readers respond when they are reminded. And readers forget to respond or feel slighted when they don’t receive reminders. 

The early Roman churches struggled to stay focused on Jesus. The Apostle Peter wrote two letters (1 Peter and 2 Peter) to these believers as a way of reminder ... and even pointed out to them that his letter was a reminder.

Today’s readers are distracted. But you can follow Peter’s model. Write an email to your readers solely to prompt them to take action.

You're not being a pest. They want to be reminded.

A Wise Word

Write an email reminder to prompt readers to take action.

A Word To Pray

Gracious Father,

You know our human struggle to stay focused. Let me make the effort to communicate well with my readers. Show me how to write reminders so they feel valued and motivated. 

In Jesus’s name, Amen.


More Devotionals for Writers

The Opt In: Why Do Readers Want to Receive Your Emails?

The Call to Action: Is It Motivation … or Manipulation?

The PS: The Last Bit of Your Email Shall Be Read First ...

The Opening Line: Letter Writing Tips from Famed Letter Writer ...

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