The Seasonal Content: Its Secret Is Durability

Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.

An online devotional for writers

A Word From The Word

It is through faith that a righteous person has life. (Galatians 3:11, NLT)

A Word For Writers

Seasonal content centers on a specific event, holiday, or trend. It’s different from evergreen content, which pulls in readers year-round.

And seasonal content is different from news content, which is delivered in spurts only while events are current. Seasonal content has more long-term durability. Its significance resurfaces cyclically.

A good example: “How to Write a Christmas Letter That People Want to Read.” Most users find that post every November and December – with the occasional read during April or July. The post remains on my website in season and out so that it’s available to readers when they need it. 

Paul gives us a classic example of seasonal content in his letter to the Galatians. He had learned that visiting missionaries, the Judaizers, taught that seekers must follow Jewish law in order to be saved – specifically, that they must be circumcised. Paul wrote the letter to reverse the trend and set the record straight: salvation is by faith alone.

It’s a message that’s much more than a flash in the pan – like a news story.

And it’s a message that resurfaces periodically for believers. For instance, how many of us regularly revisit our works theology? Our minds understand taht we are saved only through faith. Yet our hearts and our actions occasionally need a refresher.

The message of Galatians was pertinent during a season of crisis. And since that message remains relevant, it's available whenever readers need it.

A Wise Word

Good seasonal content has a long lifespan.

A Word To Pray

Gracious Father,

Thank you for inspiring your writers to provide content that is particularly helpful during specific seasons of my life. Show me how to write content that is relevant for readers and available when they need it.

In Jesus’s name, Amen.

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