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The Repurposed Content: Format Your Content for a Whole New Reach

Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.

An online devotional for writers

A Word From The Word

This means that anyone who belongs to Christ has become a new person. The old life is gone; a new life has begun! (2 Corinthians 5:17, NLT)

A Word For Writers

The Repurposed Content: a #devotional for #writers based on 2 Cor 5:17 with Word Wise at Nonprofit Copywriter #WritingTips #WritingContent

Are you trying to build a platform, an audience, or online traffic? Repurposed content could be your answer.

Repurposed content “is not simply content spinning or rehashing old or outdated information in a way that is too close to duplicate content,” says SEO guru Neil Patel. “Instead, it’s more like refreshing — finding a new purpose for existing information.”

In other words, you take the content you’ve already created and reformat it for a different use or a different reader.

For instance, a you can take a set of your blog posts and format them into an eBook. Or you can pull out the statistics gathered in your article and create a gorgeous Pinterest graphic. 

Or … a Creator can take a sinner that is shackled by her old life and make her into a new person with a new purpose.

When you think about it, God has the corner on repurposed content. He takes the original, then breathes new life into it, and formats it for a new purpose.

A Wise Word

Repurposed content gives existing information more reach.

A Word To Pray

Gracious Father,

Thank you for giving me a new life and a new purpose. And thank you for the content you allow me to create. Show me different ways to repurpose it and reformat it to give my content new life and reach more readers.

In Jesus’s name, Amen.

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