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The Short Form Content: Digest a Point In 2 Minutes or Less
Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content , with 750K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.
An online devotional for writers
A Word From The Word
I have much more to say to you, but … I hope to see you soon. (3 John 13-14, NLT)
A Word For Writers
The shortest book of the Bible is 3 John. In the original Greek, it’s got just 219 words.
Yet this short letter is a powerful example of quality short form content – that is, content that’s generally 600 words or less and that can be read and digested in two minutes or less.
Third John is a personal letter from the Apostle John to Gaius, a leader in the early church. Its main point is the importance of hospitality. John wanted to ensure that traveling teachers received a warm welcome from newly-planted congregations.
Everything John says in this letter speaks to this one issue.
- He commended Gaius for his faithfulness as reported by traveling teachers
- He explained the value of missionaries
- He requested hospitality on their behalf
- He warned Gaius about Diotrephes, an exclusionary leader who was unwelcoming
- He recommended Demetrius as one who would embrace visitors
- He indicated further messages to come and extended greetings to others in Gaius’ circle
John shared all those details with a singular focus: would Gaius be sure to welcome traveling partners warmly.
Short-form content – such as devotionals, emails, short blog posts, and social media posts – makes a clear point that can be digested in two minutes or less.
A Wise Word
Short-form content lets the reader digest a point in two minutes or less.
A Word To Pray
Gracious Father,
I confess my tendency to be wordy. I want readers to enjoy my prose. Forgive me for that tendency towards pride. Show me how to have a singular focus in my short form content so that readers can easily digest the key point.
In Jesus’s name, Amen.
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