An online devotional for writers
I have much more to say to you, but … I hope to see you soon. (3 John 13-14, NLT)
The shortest book of the Bible is 3 John. In the original Greek, it’s got just 219 words.
Yet this short letter is a powerful example of quality short form content – that is, content that’s generally 600 words or less and that can be read and digested in two minutes or less.
Third John is a personal letter from the Apostle John to Gaius, a leader in the early church. Its main point is the importance of hospitality. John wanted to ensure that traveling teachers received a warm welcome from newly-planted congregations.
Everything John says in this letter speaks to this one issue.
John shared all those details with a singular focus: would Gaius be sure to welcome traveling partners warmly.
Short-form content – such as devotionals, emails, short blog posts, and social media posts – makes a clear point that can be digested in two minutes or less.
Short-form content lets the reader digest a point in two minutes or less.
I confess my tendency to be wordy. I want readers to enjoy my prose. Forgive me for that tendency towards pride. Show me how to have a singular focus in my short form content so that readers can easily digest the key point.
In Jesus’s name, Amen.
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