By Kathy Widenhouse, award-winning content writer and author who specializes in writing for nonprofits and faith-based organizations.
An online devotional for writers
Do your planning and prepare your fields before building your house. (Proverbs 24:27, NLT)
“A content plan? Oh yes, we need one.”
Nine out of ten bloggers and business owners are convinced that quality content is a powerful marketing strategy to use on their websites, blogs, and social media.
In fact, 91% believe in reaching readers through content – but only 9% are successful in doing so.
The reason? They’re “not investing enough time into planning,” says Neil Patel, digital marketing guru. Just one in three (33%) have a written content plan.
No content plan makes no sense.
Creating content is a multi-step process: concepting, writing, editing, creating graphics, loading/printing, scheduling.
A content plan helps you organize those tasks. When you’ve got a content plan on the calendar, then you can create back off dates for each task so you publish consistently. Your plan needn’t be complicated. And there’s no single right way to create one.
What matters is that you do – if you want your content to reach and engage users.
Over and over in His Word, God tells us to make a plan before building.
It’s easy to see why. With a little planning, you exceed 91% expectations shared by your fellow content writers.
Make a written content plan.
Your creation models form and structure. Planning gives me the best chance for success. Help me to set aside time to make a content plan and let me follow through to complete it.
In Jesus’s name, Amen.
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