An online devotional for writers
Andrew went to find his brother, Simon, and told him, “We have found the Messiah” (which means “Christ.”) Then Andrew brought Simon to meet Jesus. (John 1:41-42, NLT)
In the online world, an affiliate is a middleman.
An affiliate is a publisher who operates a website, blog, social media page, or podcast. Vendors partner with the publisher to promote products or services on the publisher’s site.
That puts you, the affiliate publisher, in the middle between the vendor and the consumer.
The merchant piggybacks on your publication with ads, reviews, or banners. Or a vendor’s promotion can be as simple as a contextual link – that is, text in your content that’s hyperlinked to the merchant’s products or site.
Affiliate marketing is win-win-win for the reader, the vendor, and you - the publisher.
Andrew was a type of affiliate for Jesus. He was a middleman.
It was Andrew who told his brother, Simon Peter, “We have found the Messiah” and brought Peter to Jesus (John 1:41-42).
The introduction was win-win-win. Peter found the Savior. Jesus called Peter as a disciple, and eventually Peter became the leader of the early church. And Andrew now had his brother’s company in ministry.
Using your online home to become an affiliate is win-win-win for you. For the vendor. And for your readers.
An affiliate arrangement is win-win-win.
You use middlemen all the time to bring people to yourself. Let me use my online home for good. Help me to choose affiliate vendors that will help my readers.
In Jesus’s name, Amen.
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Content by award-winning content writer and author Kathy Widenhouse, who specializes in writing for nonprofits and faith-based organizations.
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