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The Affiliate: Be the Middleman –
It’s Win-Win-Win

Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.

An online devotional for writers

A Word From The Word

Andrew went to find his brother, Simon, and told him, “We have found the Messiah” (which means “Christ.”) Then Andrew brought Simon to meet Jesus. (John 1:41-42, NLT)

The Affiliate: an online #devotional for writers based on John 1:41-42 with Word Wise at Nonprofit Copywriter #WritingTips #WebContentWriting

In the online world, an affiliate is a middleman.

An affiliate is a publisher who operates a website, blog, social media page, or podcast. Vendors partner with the publisher to promote products or services on the publisher’s site.

That puts you, the affiliate publisher, in the middle between the vendor and the consumer.

The merchant piggybacks on your publication with ads, reviews, or banners. Or a vendor’s promotion can be as simple as a contextual link – that is, text in your content that’s hyperlinked to the merchant’s products or site.

Affiliate marketing is win-win-win for the reader, the vendor, and you - the publisher.

  • When a reader clicks through from your link to the vendor’s and makes a purchase, you – the affiliate publisher – receive a commission.
  • The vendor makes a sale.
  • And the reader gets a product or service that she needs, one that is endorsed by a source she trusts.

Andrew was a type of affiliate for Jesus. He was a middleman.

It was Andrew who told his brother, Simon Peter, “We have found the Messiah” and brought Peter to Jesus (John 1:41-42).

The introduction was win-win-win. Peter found the Savior. Jesus called Peter as a disciple, and eventually Peter became the leader of the early church. And Andrew now had his brother’s company in ministry.

Using your online home to become an affiliate is win-win-win for you. For the vendor. And for your readers.

A Wise Word

An affiliate arrangement is win-win-win.

A Word To Pray

Gracious Father,

You use middlemen all the time to bring people to yourself. Let me use my online home for good. Help me to choose affiliate vendors that will help my readers.

In Jesus’s name, Amen.

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