There are all kinds of content ideas you can use to reach new prospects and cultivate your current donors.
And by content, I mean anything you write and publish on any channel: your website, blog, social media, email, print ...
Readers don’t want to hear from you only when you want money. Nor do you want a reader who only gives you money. (OK, a giving donor is a good thing ... but let’s not stop there.) By all means, don't let every piece you produce be a direct ask for gifts.
Content-rich communications in your newsletters, e-zines, letters, self-mailers, brochures, and on your web site appeal to readers. Content builds your mailing list, cultivate your readers, and boosts good will among your supporters.
You’ll also find that quality content -
This list of content ideas helps you identify ways to engage prospects
with your niche and your cause. You'll educate and inspire them. Use it to generate an endless supply of
fresh content for your nonprofit.
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Return from Content Ideas to Build Your Audience and Your List to
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