Link to this page

The Headline: Little Things Done Well Add Up

An online devotional for writers

A Word From The Word

If you are faithful in little things, you will be faithful in large ones. (Luke 16:10, NLT)

Luke 16:10. The Headline - an online devotional for writers with Word Wise at Nonprofit Copywriter

A Word for Writers

The title, the headline, the email subject line: how do you go about writing them?

Maybe you dash them off quickly, like an afterthought, once you're done with the heavy lifting in the rest of the content. 

It was in one of my earliest assignments that my first writing instructor called me out about this very issue. 

"How many headlines did you write before you decided on this one?" she asked.

 "Uh, just one," I stammered.

I could hear her shaking her head over the phone amidst disapproving clucks. 

All that purposeful care I'd spent on the article, she explained, did not matter if the reader does not get past the headline.

You hear it often: "It's the little things that count."

Eight out of 10 people read headlines, but just two out of 10 read the rest of the piece. They simply do not have time to read every blog post or tweet comes across their desk or their mobile screen. 

A headline or a caption or blog post title may seem inconsequential because its word count is proportionately a fraction compared with the rest of the article or content.

It's not necessarily a larger amount of time spent on seemingly "little things." Rather, it's the attention that counts. Little things done carefully add up to a big thing done well.

Titles, headlines, captions, subject lines, subheads: write them well. It's the little things that count. They add up.

A Wise Word

Write the little things well. 

A Word To Pray

Lord,

You are a God of details. Nothing is a last-minute, white-space filler for you. Help me give thought and attention to what seem to be "the little things" as I write.

In Jesus name, Amen.


More Devotionals for Writers

The Main Idea: One Key to Writing Better Content ...

Six Words: The Case for Clear Headlines and Ad Copy...

The Fact Check: Truth Is a Powerful Writing Tool ...

The Word Count: It's a Good Reason to Quit Babbling ...

The Grant Application: A Deadline Is an Opportunity ...

The PS: The Last Shall Be Read First ...

The Opening Line: Letter Writing Tips from Famed Letter Writer ...

The Hook Writing Trap ...

The End: Make It Memorable and Useful ...

The No-Waste Promise: One of the Most Effective Content Writing Tips ...

Two Words: Which of Them Should I Use?

Writing Persuasively Gets a Bad Rap ...

The Newsletter:  What's Really the Most Important News?

The Writing Formula: Photocopy or Framework?

The Book Manuscript: One Small Part at a Time ...

The Interview: Compassion Is the Root of Story ...

Wise Words: Devotionals for Writers ...

Get more devotionals for writers delivered to your inbox each week.

Get Wise Words Now

Return from The Headline to Nonprofit Copywriter home

New! Comments

Have your say about what you just read! Leave me a comment in the box below.
Powered by SBI! Learn more here.

Search This Site


Share This Page



Get Free Writing Tips

Stop Wasting Time!

Grab your exclusive FREE guide, "5 Simple Writing Tips You Can Put to Use in 10 Minutes or Less"

XML RSSSubscribe To This Site
  • XML RSS
  • follow us in feedly
  • Add to My Yahoo!