Link to this page

The Invitation: Use Your Headline to Invite Readers Into Your Content

An online devotional for writers

A Word From The Word

Urge anyone you find to come, so that the house will be full. (Luke 14:23, NLT)

A Word For Writers

“A Little Man Is on the Way.”

A headline is an invitation into your content. A #devotional for #writers based on Luke 14:23. #FreelanceWriting #Headlines

The headline, centered on a graphic of a white shirt with miniature suspenders and a bow tie, was an invitation to a baby shower. And it was intriguing. Who was this little guy?

What followed was the usual invitation information: the mother’s name, shower date, time, place, and RSVP contact with a note explaining that gifts of diapers would be especially welcome. (This was the mom’s third child and she already had plenty of baby gear and clothes.)

I was touched to be included in this lovely celebration of a new life.

Just like this precious invitation, a headline is an invitation to your reader to take part in your content.

But when it comes to headlines, we writers tend to complicate matters. A headline can be too broad: “Baby Shower.” Or it might lack enough information and that prevent you from knowing who, what, where, when, or why – and keep you from reading further. Or worse, a headline can be deceptive by promising too much but not delivering the content – like being invited to a shower for triplets when the mother is expecting a singleton.

It’s helpful to think of your headline in comparison to Jesus’s story about The Great Feast (Luke 14:15-24). Some ignore it. Others respond. But the invitation is extended with clarity and with welcome.

It’s a writer’s role to extend a genuine, intriguing invitation. It’s a reader’s role to respond.

A Wise Word

Your headline is an invitation to readers.

A Word To Pray

Loving Father,

Thank you for extending an engaging invitation to all. Let me follow your model as I write headlines. Show me how to be welcoming to readers with specific information so they can respond … and read.

In Jesus’s name, Amen.


More Devotionals for Writers

The Headline: Little Things Done Well Add Up...

The Main Idea: Zero in and Drive It Home ...

The Quotation: One Danger To Avoid When Writing Quotes ...

The Subhead: Use It for Quick Reading, Except in this One Place ...

Wise Words: Devotionals for Writers ...

More Devotionals for Writers on our Pinterest board ...

Join other Christian Writers in the Writing for Ministries Community ...

Free Mini-Course: Getting Started Writing Devotionals ...

Get more devotionals for writers delivered to your inbox each week:

Get Wise Words Now

Return from The Invitation to Nonprofit Copywriter home

As an Amazon Associate I earn from qualifying purchases.

New! Comments

Have your say about what you just read! Leave me a comment in the box below.
Powered by SBI! Learn more here.

Search This Site


Share This Page



Get Free Writing Tips

Stop Wasting Time!

Grab your exclusive FREE guide, "5 Simple Writing Tips You Can Put to Use in 10 Minutes or Less"

XML RSSSubscribe To This Site
  • XML RSS
  • follow us in feedly
  • Add to My Yahoo!