An online devotional for writers
I command you in the name of the Lord to read this letter to all the brothers and sisters. (1 Thessalonians 5:27, NLT)
Your email open rate measures the number of people that view (“open”) your email message when you send a campaign to your email marketing list. It’s expressed as a percentage – the number of people who view your email divided by the number you sent (minus bounces.)
And there’s at least one reason all the rest of your recipients don’t open your email? A recent study reports that at least half hit “Delete” before opening because the email is b-o-r-i-n-g.
Imagine what it would be like to get an open rate of 100%.
The Apostle Paul did. All of those who received his messages (okay … letters) listened to or read the content.
It’s true that in Bible times, a letter was a treasured and rare. People were hungry for news.
But Paul’s messages were also worth reading. For example, take 1 Thessalonians. Paul wrote the letter to encourage believers in this hostile city to stay strong in hope even when times were hard.
No wonder he wrote, “I command you in the name of the Lord to read this letter to all the brothers and sisters” (1 Thessalonians 5:27, NLT).
His message of steadfast faith during challenges was one they needed to hear.
Does your content provide value that your readers need?
Boost your open rate when you write content your readers need.
I want to provide encouragement and value for my readers. Show me what information they need. Give me wisdom to write content that is relevant and helpful for them.
In Jesus’s name, Amen.
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Content by award-winning content writer and author Kathy Widenhouse, who specializes in writing for nonprofits and faith-based organizations.
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