An online devotional for writers
After you have read this letter, pass it on to the church at Laodicea so they can read it, too. (Colossians 4:16, NLT)
An email forward indicates success. Your reader saw a piece of information, decided that it would be valuable to a friend or colleague, and shared it.
As a user, you may hesitate to hit “email forward” because inboxes are flooded.
But as a publisher, you can help readers overcome forwarding reluctance with a simple invitation. If you doubt it, check the statistics. A recent Litmus study found that the most forwarded emails were 13X more likely to have a “Share with your network” call to action.
Forwarding is not a new practice.
In Bible times, letters were read and re-read and shared and read again.
Such was the case when Paul wrote to the church at Colossae. Paul called out heretical teachers among the Colossians – those who taught that Jesus was not actually God.
Towards the end of the letter, Paul asked the Colossians to share their letter (forward it) with the Laodecian church, located about 9 miles to the northeast. The content was important enough that Paul wanted all believers in that local area to have access to it.
Consider this. Is your content so valuable that you have the courage to invite readers to share it with others? If yes, then hit, “email forward.” If no, then beef up your content so that it’s indispensable to readers.
Ask readers to forward your email campaign.
Help me create quality content that is a must-read for my subscribers. And give me the courage to ask readers to share my content with others who need it.
In Jesus’s name, Amen.
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Content by award-winning content writer and author Kathy Widenhouse, who specializes in writing for nonprofits and faith-based organizations.
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