The Click: How to Get Your Reader to Take This First Step

Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.

An online devotional for writers

A Word From The Word

Those who believed what Peter said were baptized and added to the church that day – about 3,000 in all. (Acts 2:41, NLT)

A Word For Writers

In digital marketing, a click with a link pulls in your reader to your ad, video, landing page, post, or website

In your content you have addressed her problem and offered a solution … and she is intrigued. So she clicks on your link to learn more. 

The click is the first step you want your reader to take.

Once the reader clicks, the next step is a conversion. The reader fills out a form, downloads an eBook, signs up for your newsletter, makes a purchase…

You cannot get a conversion without a click. 

That’s why the click is so crucial. 

When you write to get the click, you address your reader’s problem and present a solution. You offer to help her. She wants to know more.

Peter was a master at getting the click. On the day of Pentecost, he spoke with thousands of Jews and residents of Jerusalem. 

• He addressed their problem: the need for a Savior (Acts 2:17-21)
• He presented the solution: a risen Savior (Acts 2:32)

That day, about 3,000 people responded to the click and were converted.

A Wise Word

Address your reader’s problem and offer a solution.

A Word To Pray

Heavenly Father,

Give me wisdom to understand my reader’s problem. Show me a solution to offer her that is helpful and words to write that help her respond.

In Jesus’s name, Amen.

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