Link to this page

An Email Campaign versus an Ezine: What’s the Difference?

Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.

An email campaign versus an ezine: what’s the difference? As a freelancer, blogger, or content writer, you’ll be called upon to write both.

But the terms are easy to confuse.

If you don’t know what makes each one unique, then you will struggle with what to write or how to write it.

What’s an Email Campaign?

An email campaign versus an ezine: what’s the difference? As a freelancer, blogger, or content writer, you’ll be called upon to write both. #WritingTips with Word Wise at Nonprofit Copywriter

A campaign of any type – a military offensive, a political race, or a young man’s romantic pursuit – is an activity conducted to achieve a goal. A military campaign is conducted out to capture a city. A political campaign is conducted to win a seat in government or to pass a law. A romance is conducted to win a girl’s hand.

An email campaign, then, is an email (or an email series) that is written and sent to achieve a particular goal. 

The goal differs according to the kind of campaign. The most common email goals are click-throughs, sales, donations, or opt-ins. Thanks to today’s email management services, you can measure how well you achieve your email’s goal. Most business email campaigns are automated through these services. (More tips about writing automated emails).

But the bottom line is this: “email campaign” is an umbrella term.  E-zines, online appeals, registration forms, event invitations – all of these are different types of email campaigns. 

Email Writing Tip

Know what you’re trying to accomplish with an email campaign so you can write the content to achieve that goal.

What’s an Ezine?

E-zines, short for “electronic magazines,” are online newsletters. They are sent, received, and read on the internet, versus being printed on paper and mailed through the postal service.

(Read more about how to format a publish an e-zine.)

Like print publications, online magazines contain images and text. But electronic newsletters also feature videos and links. Like print magazines, an ezine is comprised of different articles of different lengths. But while a print magazine includes the articles in full, an e-zine rarely does so. Instead, your e-zine becomes a portal that links readers to your website. Once there, they can read the full article and maybe look around a bit more.

That points to the most common goal for producing an e-zine: to give readers an opportunity to click through the email and get more information.

E-zine Writing Tip

Write article teasers with links to your website where the full articles live. This allows your online readers to skim headlines and leads and choose what articles to read in full. Your e-zine becomes a way to drive traffic to your website.

Email Campaign or Ezine – Which Is It?

An email campaign is a broad category and includes many different types of emails.

An e-zine is one type of email campaign.

More Email Writing Tips

Should You Build an Email List? Advantages and Disadvantages ...

How to Build an Email List for No (or Very Little) Cost ...

The 5 Biggest Email Marketing Mistakes to Avoid ...

Start and Grow Your Email List: A Simple Tutorial ...

Free downloadable checklist for writing better email subject lines ...

The Anatomy of a Strong Email Campaign ...

How to write an email step-by-step ...

Writing Email Tips: Understand 2 Types of Business Emails ...

3 Tips to Increase Your Email Open Rate ...

What to Write in Your Welcome Email to New Subscribers ...

How to Write More Powerful Lead Magnets: 5 Easy Steps ...

More Email Writing Tips on our Pinterest board ...

Return from Email Campaign vs. Ezine: What's the Difference?
to Nonprofit Copywriter home

As an Amazon Associate I earn from qualifying purchases.

Powered by SBI! Learn more here.
Enjoy this page? Please pay it forward. Here's how...

Would you prefer to share this page with others by linking to it?

  1. Click on the HTML link code below.
  2. Copy and paste it, adding a note of your own, into your blog, a Web page, forums, a blog comment, your Facebook account, or anywhere that someone would find this page valuable.

Search This Site

Share This Page


Named to 2022 Writer's Digest list

Get Free Writing Tips

Stop Wasting Time!

Grab your exclusive FREE guide, "5 Simple Writing Tips You Can Put to Use in 10 Minutes or Less"

XML RSSSubscribe To This Site
  • follow us in feedly
  • Add to My Yahoo!