Bullet points (or “bullets”) have become a staple on web pages, in sidebars, for PowerPoint presentations, even in direct mail. They present information in list form.
Bullets are indented, short phrases, preceded by small dots, squares, dashes or graphics.
They’re everywhere, and readers like them.
That’s because bullets are short. They’re easy to read, especially online. And if done well, bullet points give you a “quick and dirty” summary of information.
But one note of caution … it’s easy use them as a crutch. Writers who get sloppy try to cram too much into each point or group them erratically. Use these tips to keep on target as you shoot out simple ideas in bullets.
Use additional bullets to create additional thoughts.
This simple tip for constructing effective bullet list is commonly applied to PowerPoint slides, but is appropriate for any list of bullet points.
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