How to Hit a Bull's Eye With Bullet Points
Bullet points (or “bullets”) have become a staple on web
copy, in sidebars, for PowerPoint presentations, even in direct mail. They
present information in list form.
Bullets are indented, short phrases, preceded by small dots, squares, dashes or graphics.
They’re everywhere, and readers like them.
That’s because bullets are short. They’re easy to read, especially online. And if done well, bullet points give you a “quick and dirty” summary of information.
But one note of caution … it’s easy use them as a crutch. Writers who get sloppy try to cram too much into each point or group them erratically. Use these tips to keep on target as you shoot out simple ideas in bullets.
Pick one idea per bullet
Use additional bullets to create additional thoughts.
Place similar concepts together
- list related ideas, qualities or attributes together in one
- more than 6 items requires a separate bullet list
- start every bullet with the same part of speech (verbs are
strongest, then nouns)
- look for ways to use the same letter to start each bullet
- avoid clutter
- no subtitles or outlines, please – bullets are meant to
- if you want to write complete sentences, use paragraphs
- keep your bullet list to 6 points or less
One final tip: use the 6 x 6 rule
This simple tip for constructing effective bullet list is
commonly applied to PowerPoint slides but is appropriate elsewhere, too.
- use six bullets or less per slide
- use six words or less per bullet
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