An online devotional for writers
A reliable messenger brings healing. (Proverbs 13:17, NLT)
For many, a relentless blogging schedule has a single purpose: to get noticed. “Publishing 2 – 4 times per week provides the highest results in terms of both traffic and conversions,” says leading content marketer Michael Brenner.
Marketers advise that you post often – even daily – in order to build your brand.
But what if your blogging schedule frequency has less to do with what will benefit you … and more to do with your reader’s needs? In other words, “how often” is less important than “what.”
In that scenario, your priority is your readers over your traffic. You choose a blogging schedule in order regularly and systematically help your reader fix her problems, answer her questions, resolve her issues, or inspire her steps.
King Solomon had some advice about your blogging schedule: “A reliable messenger brings healing.” Messenger meaning you, the blogger. Healing, as translated from the Hebrew, meaning profit or benefit.
In other words, a blogger’s publishes content regularly not just to get noticed, but to offer a specific benefit for the reader.
There’s no question that a reliable blogger posts on a regular schedule – one that you determine works for you. And clearly, well-written, well-optimized blog posts benefit you, your search results, and your traffic. But the real point of blogging regularly and systematically? To consistently benefit your reader with useful, profitable information.
Don’t just blog for traffic. Blog to benefit your readers.
I confess that it tempting to blog for my own benefit. But you’ve called me to blog to benefit my readers. Guide me to create content that is useful to others.
In Jesus’s name, Amen.
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