Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.
An online devotional for writers
A far-sighted, practical, and sensible man built a house, dug deep, and laid a foundation on the rock. (Luke 6:48, AMP)
Dejected didn’t even begin to describe how I felt.
I’d just completed a 10-month course in copywriting basics and had invested hours in my final project: a direct mail letter.
My score was 71 out of 100.
And it was accompanied by a confusing feedback report.
You write well, said the instructor, but you haven’t persuaded me.
He went on to say that the content of my main point was not the issue, but rather simple fundamental mechanics, such as …
He made his point: I need to use copywriting basics – structural fundamentals – to make my point.
I had neglected to do so in this direct mail letter. Instead, I worked too hard at being clever, mistakenly thinking that I had to be cute with words to make my point stick.
Gimmicks don’t work.
Basic copywriting skills lay a strong foundation for persuasive writing. They’re basic because they work.
Copywriting basics lay a strong foundation for persuasive writing.
Let me dig deep and lay a strong foundation in building basic copywriting skills. Forgive my pride in trying to short cut the process or by trying to be clever. Help me to be a solid writer that honors you.
In Jesus’ name, Amen.
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