Link to this page

The End: Make It Memorable and Useful

Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.

An online devotional for writers

A Word from the Word

The end of a matter is better than its beginning. (Ecclesiastes 7:8, NIV)

A Word for Writers

The beginning. The middle. The end. Which is most important in your writing project?

The End: Make it memorable and useful. An online devotional for writers based on Ecclesiastes 7:8.  #WritingTips #ResourcesforChristianWriters #ChristianWriting with Word Wise at Nonprofit Copywriter

As an experiment, think back to last week’s sermon … or the one before that. What do you remember that sticks with you?

Often, I find myself saying, “He opened with a story about his kids, but I forget what came next,” or “At the end he gave a challenge about patience, but I don’t recall the particulars.”

Do you relate? 

If so, you’re not alone. 

In psychology, it’s called the Serial Position Effect. That’s a fancy term for, “people remember openings and closings the best, but are less likely to remember the information in the middle.”

This is an important piece of information for me, as a writer, to use. 

Like you, I have been long aware that the beginning of a piece is crucial. It’s where I hook my reader so that she’ll be interested enough to keep reading. 

But I tend to give less importance to writing a strong finish.

What a missed opportunity! Not to mention quite unfair to my reader.

Solomon says, “The end of a matter is better than its beginning.” 

The hook and the body have been leading my reader to this moment.  She has stuck with me this long.  It is at this stage – the end – that I can give her a reward, a nugget of wisdom, a culmination, an “ah ha,” a truth … a practical or useful takeaway.

That kind of ending lasts longer and gets put to use. Which makes it better than the beginning. 

A Wise Word

Finish strong. Give your reader a useful takeaway.

A Word To Pray

Heavenly Father,

Help me to focus on making my point memorable to my reader. Show me how to finish strong so she has a takeaway she can use. 

In Jesus’ name, Amen. 

More Devotionals for Writers

The Takeaway: Get Practical ...

The Sidebar: Writing An Article Within an Article ...

The Illustration: Write a Story with Purpose. Jesus Did!

The Writer's Bio: Help Readers Get to Know You Quickly ...

The Niche: Can a Sci-Fi Writer Teach Me about the Christian Market?

The Fundraising Appeal: Why Offer Readers Different Ways to Respond ...

The Direct Mail Letter: Copywriting Basics (Not Gimmicks) Are Persuasive ...

The Grant Application: A Deadline Is an Opportunity ...

The PS: The Last Shall Be Read First ...

The Opening Line: Letter Writing Tips from Famed Letter Writer ...

The Hook Writing Trap ...

The Opt-In:  Why Do Readers Choose You?

Writing for Free ...

The Newsletter:  What's Really the Most Important News?

More Devotionals for Writers on our Pinterest Board ...

Wise Words: Devotionals for Writers ...

Get more devotionals for writers delivered to your inbox each week.

Get Wise Words Now

As an Amazon Associate I earn from qualifying purchases.

Powered by SBI! Learn more here.
Enjoy this page? Please pay it forward. Here's how...

Would you prefer to share this page with others by linking to it?

  1. Click on the HTML link code below.
  2. Copy and paste it, adding a note of your own, into your blog, a Web page, forums, a blog comment, your Facebook account, or anywhere that someone would find this page valuable.

Search This Site

Share This Page


Named to 2022 Writer's Digest list

Get Free Writing Tips

Stop Wasting Time!

Grab your exclusive FREE guide, "5 Simple Writing Tips You Can Put to Use in 10 Minutes or Less"

XML RSSSubscribe To This Site
  • follow us in feedly
  • Add to My Yahoo!