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Word Wise Blog: Content Writing Made Easy

Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.

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Word Wise is for busy people who want to write more (or need to), but don't have a lot of time.

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May 26, 2024

The difference between a profile article and a feature article

A profile article is a feature article that focuses on an individual person.

But a profile is not a straight-up biography or news update. Instead, a profile pinpoints a ...

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May 25, 2024

Are you experiencing the Imposter Syndrome?

The Imposter Syndrome is typical in the new writer, but it’s a thinking pattern that impacts writers of all kinds.

You may recognize it in yourself. Why would people read your words? You’re a phony. A fraud. A counterfeit or fake.

If you’re a new writer without a stable of clips, you may expect ...

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May 24, 2024

A fun (and helpful) book for preteen girls in your life

My editor asked me to write a book of fun devotionals for girls at just the right time in my life.

My daughter had only recently emerged from her preteen years. I had seen her struggles in learning to ...

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May 23, 2024

Quick email tip for writing savvy subject lines

Email subject lines are a type of headline.

And there are additional headline-writing specifics that go with writing a subject line: keep it short, be specific, write with urgency, and use your name in the “From” line rather than the name of your biz or organization.

But here's another tip you may not read elsewhere ...

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May 22, 2024

Should you write for free?

Should you write for free?

It’s an ongoing debate in freelance writing circles. Both sides of the argument have valid points. “Writing for free doesn’t pay the bills,” says Carol Tice, founder of Make a Living Writing. “It undervalues the profession and harms the entire writing community.”

Can’t argue with that reasoning. But digital marketing expert Neil Patel has a valid comeback. “When you’re ...

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May 21, 2024

Need to write a business plan? Use this quick tip

If I had known this one business plan writing tip before I got started writing, it would have saved me a lot of time.

And the business plans I’d written back them would have been stronger and would have had more clarity.

The tip is this ...

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May 20, 2024

The 4 basic letter formats and why you need to know how to write them

A letter writing format is a standard layout – a widely-accepted way to organize a letter.

Business letters (including cover letters, appeal letters, acceptance letters, and resignation letters) follow one of four basic formats...

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May 19, 2024

307 examples of great questions

When you ask your reader a question, you invite her to interact with you.

Jesus used this technique. Scripture records 307 questions Jesus asked listeners.

His questions ran the gamut ...

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May 18, 2024

A clear, powerful example of a business letter

In his shortest New Testament letter, the Apostle Paul offers a powerful business writing tip: make your point with brevity and respect.

The tip is delivered in the book of Philemon.

It’s Paul’s only ...

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May 17, 2024

Free mini-course: Why Build Your Blog?

Why invest in building page after page of your blog? Because your blog is an incredible way to build your online audience, extend your reach, and build your business.

By the end of this free micro-course, you'll understand six great reasons to build your blog ... and you'll have identified YOUR unique "why" for building your blog.

You can complete this micro-course in less than ...

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May 16, 2024

Why should readers subscribe to your newsletter?

Three out of four organizations say they publish a nonprofit ezine or email newsletter at least monthly as a way of staying in touch with partners, donors, and prospects, according to our good friends at Nonprofit Marketing Trends...

Continue reading "Why should readers subscribe to your newsletter?"

May 15, 2024

Use the 4 Ps to write persuasive content

When you need to write persuasively, use the 4 Ps.

It is a writing formula – a map you can follow as you write content. By using the 4 Ps, you have the best chance possible to persuade your reader to understand your point of view. Each task begins with the letter P.

Like other writing formulas, this one provides a helpful outline to follow.

But the 4 Ps is not just a …

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May 14, 2024

The most important kind of word to include in your resume

No resume writing guide is complete without a section on verbs.

VERBS - in a resume? Yep. Verbs are all about action – things you do.

And your resume is a snapshot of what you do and what you have done thus far in your professional life – so an employer can get a picture of what you will do for him...

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May 13, 2024

Got a website? Make sure you have these 3 pages

Writing content for a website – particularly if it’s a new site – can be an overwhelming project.

Where should you start? What are the “must-have” pages?

Think about what YOU need to know when you land on a website.

The best place to start with writing content for a website is to write the first few pages that your reader needs the most and build from there.

Write these three pages first...

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May 12, 2024

The Question: look who asked 307 of them

When you ask your reader a question, you invite her to interact with you.

Jesus used this technique. Scripture records 307 questions Jesus asked listeners.

His questions ran the gamut...

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May 11, 2024

What your homepage MUST tell visitors

Does your website homepage welcome visitors the way you welcome new residents in your neighborhood or visitors to your home ... or does it try to sell them?

When new neighbors moved into the house next door – one that had been vacant for months – my husband and I were thrilled. A few hours after the moving van pulled into the driveway, we knocked on our new neighbor’s door. “Welcome to your new home!” we chimed out handing a ...

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May 10, 2024

Create your own strategic plan? Yes, you can DIY!

If you’re a nonprofit organization, small biz owner, or solopreneur, then you need a strategic plan.

And you don’t need an MBA to create one. Nor must you pay big dollars to a consultant to get started.

You can do it yourself. And who better to know what you want to achieve ...

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May 09, 2024

12 places to look for story ideas

Where can you find great story writing ideas for your content?

By “story ideas,” I mean any idea that you can develop as a full-length feature or that you can use as an illustration or example in articles, blog posts, web pages, appeal letters, sales letters, email campaigns, sermons – event grant applications.

Story writing ideas are ...

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May 08, 2024

Want to persuade? Just the facts ain't enough

Facts and stories. To write persuasively, you need both.

Early in my writing life, I worked with a new client who had two dueling personalities on his creative team. One staffer wanted factual content only. The other insisted that every piece of content open with a heart-wrenching story.

“Our most recent stats are powerful,” explained the team member who was grounded in practicality and common sense. “Readers want to know that the problem is tangible. Numbers show that.”

“But readers want ...

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May 07, 2024

Ask this one question to get powerful content

Powerful content. Every article, blog, website, and promotion needs it. You can get it by asking questions like …

“Will you help me to ...

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May 06, 2024

10 buzz words with staying power

Buzz words are key phrases that are in vogue. They’re the words you hear bandied about and you think, “I like that!” or “I should use that word and then people will think I know what I’m talking about.”

Put another way, they're a trend in vocabulary. They’re like the latest fashion, except instead of wearing it, you say it. These tidbits of “insider lingo” are niche-specific. People begin using them in a particular subculture before they become part of the general vocabulary...

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May 05, 2024

A tip from the Word for choosing keywords

Keywords are terms and phrases that define a piece of content. They put a spotlight on the message of your article, blog post, or web page.

Well-chosen keywords give you a list of terms to use in web pages to improve search page rankings. And well-placed keywords help a reader get the gist of your message...

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May 04, 2024

Make it easy for readers to find your information

I studied the computer screen, gritting my teeth in frustration. Why couldn’t I find the list of course curriculum on this particular website?

One by one, I clicked each tab in the navigation and studied its drop-down list.

Nothing ...

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May 03, 2024

Fun for the preteen girls you know

Once girls hit their preteen years, things can get dicey.

Help the girls you know navigate friendships smoothly! The Christian Girl's Guide to Friendship shows girls ...

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May 02, 2024

Resume writing tips: easy do's and dont's

You don’t have to be a Pulitzer prize-winning writer to put together a well-organized, professional-looking resume.

But you do need to use clear English and you do need to avoid a few pitfalls.

Take a peek at these...

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