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Word Wise Blog: Content Writing Made Easy

Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.

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Word Wise is for busy people who want to write more (or need to), but don't have a lot of time.

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Jan 22, 2024

Use these 5 guidelines to write clear job descriptions

Good job descriptions are especially helpful for smaller businesses and organizations because staff, volunteers, and boards wear so many hats. By putting down a job description on paper, you’re forced to think through who is going to do it and when they’re going to do it.

Defining roles eliminates confusion and inertia and creates momentum. Job descriptions also cultivate ...

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Jan 21, 2024

Paul's tip for writing a mission statement

Apostle Paul’s mission statement was clear: “I proclaim the Good News about Jesus to the Gentiles” (Galatians 1:16).

He had a clear task: proclaim He had a clear audience: ....

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Jan 20, 2024

Two words: which should you use?

When I write "utilize" rather than "use," I notice an uncomfortable truth: "utilize" pops up in my writing when I want to sound smart. It's a crutch - a crutch I use for my benefit, not my reader's.

If a more complicated word is needed to make a point, I can use it. But on my good days when I'm writing to benefit my readers, I ...

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Jan 19, 2024

Be among the 10% of blogs that succeed

Less than 10% of blogs succeed. But yours can.

The question is whether or not you have the tools you need to ...

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Jan 18, 2024

Want to persuade with your words? 3 basics to remember

There are 3 players in the persuasive writing drama: the reader, the product, and you (the writer).

However, when you do your job well as a writer, these players do not carry equal weight. How you set them on your stage will determine whether your persuasive piece will be a flop … or a show-stopping hit...

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Jan 17, 2024

Make money (and more) by building a niche website

You’re chomping at the bit to get started building a niche website. Oh, you’ve heard writers rave about the fun it is to write about a topic you adore … the followers and credibility you gain from a niche site… and most of all, the money you can earn.

All of it is true ...

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Jan 16, 2024

10 words to use when writing headlines

If you get stuck in the process of writing a headline, you can try at least 3 ways to get your creative juices flowing.

1. You can use a headline formula ...

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Jan 15, 2024

One little phrase that gives power to your content

“In other words.” I love this simple phrase for writing more powerful content.

It’s an expression that lets you subtly repeat your point. And it gives you an excuse to explain your point another way.

Odds are that any time you explain something, a significant percentage of readers struggle to follow along. And when they ...

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Jan 14, 2024

Top self-editing tips

Stephen King had this to say in On Writing: A Memoir of the Craft: “Kill your darlings, kill your darlings, even when it breaks your egocentric little scribbler’s heart, kill your darlings.”

Becoming too fond of a turn of phrase or a particular illustration, King said, puts a writer’s self-centeredness on display. Instead, writers should ...

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Jan 13, 2024

Do you need to have a writing specialty to succeed?

Specialize: it's one of the most effective content writing tips ever.

Attorney-turned-freelance-writer Kelly James-Enger has perfected the practice. Part of her success as a freelancer, Kelly admits, is the discipline to not "write from scratch." Instead, she specializes in writing for two specific niches: health/nutrition and freelance writing.

Specializing saves time because ...

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Jan 12, 2024

Find out who wants to read your blog (or your book)

Identifying your target audience BEFORE you write allows you to create powerful, relevant content.

You can use this worksheet to drill down your target reader and reach more of them ...

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Jan 11, 2024

5 quick writing tips to help you sound professional in 2024

Let’s be clear: quick copywriting fixes don’t take the place of good writing.

Complexity and insider lingo can muddle the waters in the written word. Clarity – not complexity – is key to sounding professional on paper.

No matter what your skill level, ...

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Jan 10, 2024

7 of the best freelance writing jobs for beginners

Just getting started as a writer? Freelance writing jobs for beginners are out there, even if you have no paid experience.

Every writer snagged her first gig. Which means you can, too...

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Jan 09, 2024

Persuasive writing tip: write to a real person

The more you write with that reader in mind, the more persuasive your copy will be.

That’s because writing persuasive copy is a lot like talking on paper. Think about your tone, your words, the stuff you talk about when you have an actual conversation – it’s different, depending upon who it is you’re talking to.

Do you talk with your grandmother the same way you talk with ...

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Jan 08, 2024

Use these 3 simple strategies and find more time to write in 2024

“How do I find time to write?” It’s a question I hear all the time from writers and those who want to be one.I admit it … finding time to write has been one my key struggles in the writing business. Freelancing and writing to be published involve a whole lot more than actual writing. I have to set aside time to ...

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Jan 07, 2024

The difference between a story topic and a story angle

Your story, article, or post becomes memorable when takes a large topic and zeroes in on one unique angle of that topic.

The ancient Indian parable, “The Blind Men and the Elephant,” describes this process.

Five blind men are asked to explain a creature without the benefit of seeing the entire animal. Each man ...

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Jan 06, 2024

What to include in your newsletter in 2024

I could hear the team member’s frustration on the conference call as we discussed content for the upcoming newsletter.

“But there’s a new staff member and some changes to the board of directors,” she said. “That’s the most important news we’ve got going on! We’ve got to lead with it in the newsletter.”

Her words rang in the beat of silence that followed.

Then the communications director’s voice came over the line...

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Jan 05, 2024

Start 2024 strong with Writing By The Book

The fundamentals of good writing are woven into scripture. Biblical truths provide the cornerstone for our lives. That includes our writing lives.

These 101 devotionals combine the best “by the book” practices in the writing profession with God’s writing guidelines in scripture to encourage and equip writers to write by The Book – God’s book.

Each devotional includes a ...

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Jan 04, 2024

5 most common blog post types -- and how to pick which one to write

Different kinds of blog posts? Yep.

There are many choices. Seriously – do a quick online search for “types of blog posts.” You’ll see articles that list large numbers of types of blog posts with names like, “72 Best Kinds of Blog Posts” or “54 Kinds of Blog Posts That Get the Most Traffic.”

It can be overwhelming...

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Jan 03, 2024

Yes, You Can Have a Winning Amazon Release

“Finally.” That’s what I said to myself when I created this self-publishing checklist.

I was getting ready to release my fourth self-published book on Amazon, so this wasn’t the first time I was preparing to send out one of my babies into the world through the virtual bookselling giant.

But books aren’t my only writing product. I produce plenty of other types of writing. Other more prolific authors churn out self-published books a few times a year, but for me, it’s one book every year or two...

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Jan 02, 2024

What to include in your 2024 business plan

You can create a business plan for your biz or nonprofit using a similar approach to creating any other business plan.

That may seem daunting. Don’t let it be.

Your plan provides structure to define your ...

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Jan 01, 2024

8 kinds of illustrations to use in your devotionals

All kinds of illustrations are used in devotionals.

A devotional illustration paints a picture in words, making a spiritual truth become concrete for the reader.

They’re effective because you use details: names, smells, feelings, tastes, sights, numbers, facts.

Jesus Christ was a master at using illustrations. His ...

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Dec 31, 2023

3 great reasons to build your blog

When digital business expert Jeff Bullas and technology information giant Lifewire list the top reasons that writers start blogging, they include ...

“Share information I know” “Make a difference in my field"And ...

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Dec 30, 2023

What's an email segment and how do I create them?

An email segment is a specific group of subscribers on your email list.

These subscribers have particular trait or characteristic in common. Maybe they participated in one of your events and you want to invite them to the next one.

Or perhaps these readers have requested a particular download on your website – one that shows they are interested in a certain topic.

You want to ...

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Dec 29, 2023

12 printables that help you build your blog in 2024

Less than 10% of blogs succeed. But yours can!

This toolkit is for writers who are starting a blog, restarting a lapsed one, or simply want to manage their blogs more efficiently.

It’s packed with a dozen checklists, worksheets, and videos that help your blog succeed ...

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