Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.
An online devotional for writers
Let God transform you into a new person by changing the way you think. (Romans 12:2, NLT)
Therapists draw on the principle of inner dialogue when treating their counseling patients. They help a patient identify unhealthy self-talk patterns and replace them with healthy, true thoughts. The patient learns a new inner script based on the truth.
The same principle applies to persuasive writing. An insightful writer knows to present a potential objection for the reader even before she realizes she may have one. Then, once you face the objection head on, you replace that script with a new idea based on the truth.
It’s a powerful tool for any content creator, but particularly for Christian writers because we’re in the truth-telling business. Raising and refuting objections allows the reader to see the truth.
For example, maybe you are presenting an offer to your reader and you anticipate that she will object to investing her time in it. You could write …
Right now, you may be thinking, I’m too busy! The truth is that you’re spending time reading this post. You can invest that time in this course.
Or here’s another:
Right now, you may be thinking, I can’t afford it. I don’t have $17. The truth is that you waste that amount every month on take-out coffee.
Or what about this?
Right now, you may be thinking, It won’t work for me. The truth is that the little voice inside of your head is the very thing that is holding you back.
A persuasive writer knows how to rewrite the script in a reader’s head with the truth. And the truth is powerful.
Rewrite the script in a reader’s head with the truth.
You want us to know the truth and apply it to our lives. As I write, show me how to address untruths that my reader may embrace. Give me truth to share that will replace that script.
In Jesus’s name, Amen.
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